Popular
 Busy Loading Keywords

Entries for the 2017 <i>RDMAs</i> are open

Entries for the 2017 RDMAs are open

Media
Diageo South Africa has announced that entries for its seventh Responsible Drinking Media Awards (RDMAs) are officially open.
 
Media awards South Africa
South African media awards
Responsible Drinking Media Awards 2017
2017 RDMAs South Africa
Diego South Africa

Buying into 'programmatic buying' can be a great idea

Buying into 'programmatic buying' can be a great idea

Marketing
Global consulting director at Acceleration United Kingdom, Dr Thomas Oosthuizen, explains that the most important issue when dealing with programmatic buying is to be aware of algorithm bias.
 
Acceleration United Kingdom
Dr Thomas Oosthuizen
South African marketing
Programmatic marketing

Why ethics is the foundation of credible public relations

Why ethics is the foundation of credible public relations

Publicity
In an uncertain world where trust is at a premium, ethics in public relations has never been more important. The introduction of the PRISA Code of Ethics states, “the level of public support our members seek, as we serve the public good, means we have taken on a special obligation to operate ethically”.
 
Ethics in public relations
Driekie Havenga
PRISA

Where the students of 2017 are spending their money

Where the students of 2017 are spending their money

Marketing
Student spending in 2017 is all about ‘me’, worthwhile experiences, online shopping, and clothing and footwear. This is according to the 5th Annual Student Village Student Spend Report.
 
Student Village
student spending
spending report

Dot Network helps marketers understand audience behaviour

Dot Network helps marketers understand audience behaviour

Marketing
Amorphous Stride’s Dot Network helps marketers understand the unique behaviour and needs of an audience and how to use that information to reach them in a specific and effective way.
 
Amorphous South Africa
Dot Network Amorphous
Targeting approaches in marketing
Target market
South African marketing

How FlySafair is setting the bar, R1 at a time

How FlySafair is setting the bar, R1 at a time

Marketing
In May, low-cost airline FlySafair once again set tongues wagging by selling 15 000 tickets at R3 a piece, including airport taxes. A follow-up on similar sales over the past two years, it is a reflection of FlySafair basing their approach in analytics, and simultaneously being bold and thoughtful.
 
FlySafair
Kirby Gordon
integrated marketing

The creative hustle: Have you got what it takes?

The creative hustle: Have you got what it takes?

Marketing
The creative team is a crucial part of any agency. Ultimately, the end result of their work is a tangible representation of the agency’s product. Megan Sell from digital marketing agency Rogerwilco shares her thoughts.
 
Digital marketing agency South Africa
Importance of creative teams
Creative department
Rogerwilco

Positive Dialogue Communications’ winning idea to protect swimmers

Positive Dialogue Communications’ winning idea to protect swimmers

Publicity
For the Public Relations on a Shoestring Award, Positive Dialogue Communications took Gold at this year’s PRISM Awards. The winning campaign involved drone technology being employed to spot sharks near Cape Town’s popular swimming beaches. This followed on from Gold wins in 2014 and 2016 for Best Small PR Consultancy of the Year.
 
Positive Dialogue Communications
public relations on a shoestring
PRISM Awards
Shark Spotters
weFix
Tracy Jones

Shoprite gives community projects access to the market

Shoprite gives community projects access to the market

Publicity
Several community projects supported by the Shoprite Group will be given access to the market for the first time when they sell fresh produce from their sustainable food gardens at Shoprite and Checkers stores across South Africa to raise awareness of World Hunger Day, which is on Sunday, 28 May.
 
Shoprite Group South Africa
World Hunger Day 2017
Community projects South Africa

Promise Group celebrates new account wins

Promise Group celebrates new account wins

Marketing
Johannesburg-based Promise Group has announced its new full-service data offering and acquisition of several more clients seeking the diversified and innovative solutions Promise delivers.
 
Promise Group
Promise Group accounts
Brand agency South Africa
James Moffatt
Verushen Reddy
0
0