Path to purchase: OOH or POS?
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. Out-of-home is a winning strategy, comparable to point-of-sale, when it comes to achieving return on investment, says Howard Lonstein, marketing manager for Outdoor Network.
Out-of-home advertising South Africa
Return on investment
Point-of-Sale Outdoor Network