Infographic: You’re hired – Five qualities agencies look for in a social media manager

Infographic: You’re hired – Five qualities agencies look for in a social media manager

Social
There’s no one-size-fits-all solution when it comes to hiring a social media manager (SMM). But there are a few things that agencies keep an eye out for – and we’ve got them in our latest infographic.
 
Social media manager
Social media career
Career in social media
Social media infographic

What to trust: Traditional news outlets or social media

What to trust: Traditional news outlets or social media

Social
Turning to social media as a trustworthy news source has become quite a norm these days, considering that Twitter is the go-to source for breaking news and the fact that YouTube has its very own News channel, which has all the latest updates – from business to sports. The only question is … where does this all leave traditional news outlets?
 
Distrust of social media
traditional journalism
social media news
traditional news outlets

McCafe to sponsor <i>SAFTAS’</i> <i>Best Actor and Actress in a Feature Film</i> category

McCafe to sponsor SAFTAS’ Best Actor and Actress in a Feature Film category

Media
McCafe is sponsoring the Best Actor and Actress in a Feature Film category at the 2019 South African Film and Television Awards (SAFTAS).
 
McCafe
SAFTAS
South African Film and Television Awards
SAFTAS 2019

Trends and questions to be asked at the 2019 <i>IMC Conference</i>

Trends and questions to be asked at the 2019 IMC Conference

Marketing
The Nedbank IMC Conference’s agenda will be packed with players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019.
 
IMC Conference 2019
trends and questions IMC Conference
2019 Nedbank IMC Conference

IncuBeta teams up with Red & Yellow

IncuBeta teams up with Red & Yellow

Marketing
Digital marketing holding company, IncuBeta, is partnering with Red & Yellow Creative School of Business to offer a new performance-based digital media course, Digital Paid Media, for both South African and global markets.
 
IncuBeta
Red & Yellow Creative School of Business
digital media course South Africa
marketing course 2019

Investec's campaign gives a new meaning to 'out of the ordinary'

Investec's campaign gives a new meaning to 'out of the ordinary'

Marketing

Investec has announced the launch of its new fully integrated marketing campaign, 'Partner with Out of the Ordinary'. The campaign was created and conceptualised by Ogilvy.

 
Investec
brand campaign launch
Partner with Out of the Ordinary
Ogilvy

How to create an audio identity for your brand

How to create an audio identity for your brand

Marketing
An audio brand identity is the signature sound of your brand, and can include anything from a radio jingle to a brand-focussed playlist. Its sole existence is to make sure that your brand is easily recognised by consumers. Intrigued? Read on to find out how you can create your very own.
 
Audio identity
brand
marketing

Five reasons why being a marketer is the coolest job in the world

Five reasons why being a marketer is the coolest job in the world

Marketing

A career in marketing is challenging but, ultimately, incredibly rewarding. If you’re someone who works in marketing, or if you’re just considering a career in marketing, then you have to take a look at what media update’s Aisling McCarthy says the best parts of the job are.

 
Career in marketing
reasons to love marketing
marketing as the best career

Press Room appointed by Cape Union Leisure Brands

Press Room appointed by Cape Union Leisure Brands

Publicity
Cape Union Leisure Brands, which consists of Old Khaki, Poetry as well as Tread+Miller, has appointed Press Room as its new public relations agency.
 
Cape Union Mart Brands
Press Room South Africa
public relations agency South Africa

Distell selects WPP as its global partner agency

Distell selects WPP as its global partner agency

Marketing
Distell, a global alcoholic beverages company, has selected WPP as its partner agency for its portfolio of tier one brands.
 
Distell
WPP
communications agency
marketing news 2019
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