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Why campaigns should go through a reputational lens before being launched

Why campaigns should go through a reputational lens before being launched

Publicity
In light of the recent H&M debacle, I think it’s time a chair is permanently reserved for a public relations or reputation management specialist at the table, where marketing and advertising executives conceptualise, build, and sign off campaigns, says Thandukwazi Gcabashe, account director at Magna Carta Reputation Management Consultants.
 
Magna Carta Reputation Consultants
Reputation management South Africa 2018
Public relations South Africa 2018

What is data science?

What is data science?

Media
Data science is a mixture of scientific methods and processes to glean insights from data. This activity will become ever more important as the amount of data available continues to increase, and the challenge of extracting insights from the data follows in its wake.
 
Data science
data science in AI
artificial intelligence
mathematics
analytics

Four ways to get your digital marketing strategy into shape

Four ways to get your digital marketing strategy into shape

Marketing
According to the team at Stratitude, digital is a great channel to engage with your customers and win new business, but does it also need to get into shape in the new year? The Stratitude digital team share four New Year's resolutions that will have marketers seeing results in no time.
 
Stratitude South Africa
Digital marketing strategy 2018
Digital marketing South Africa 2018

Tribeca PR appointed by Montego Pet Nutrition

Tribeca PR appointed by Montego Pet Nutrition

Publicity
Montego Pet Nutrition, a local premium pet food manufacturer, has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the agency to build brand awareness and communicate the company’s journey, product launches, and successes in 2018.
 
Tribeca Public Relations
Tribeca PR
Montego Pet Nutrition
Public relations agency South Africa

Advantages of creating a content marketing calendar

Advantages of creating a content marketing calendar

Marketing
Whether you’re just starting out in the content marketing game or you’re a seasoned professional, your content calendar is one of the most important tools in your digital marketing arsenal, says Charis Coleman, head of content at Kagiso Media Innovation.
 
Kagiso Media Innovation
Content marketing
Content marketing calendar
Content marketing strategy 2018

<i>Winning Loyalty Conference</i> set to delve into earning customer loyalty

Winning Loyalty Conference set to delve into earning customer loyalty

Marketing
The components of the loyalty marketing mix is the central theme of the Winning Loyalty Conference, to be hosted at the Bryanston Country Club on Thursday, 1 March.
 
Winning Loyalty Conference
Marketing Mix South Africa 2018
Marketing mix

2018 <i>Marketing Disruption Conference</i> aims to tackle industry change

2018 Marketing Disruption Conference aims to tackle industry change

Marketing
The byword for the 2018 Marketing Disrupting Conference is 'change' and will aim to tackle various issues, including the changes occurring in artificial intelligence, social media, mass adoption, and the industries that marketers serve, which are being disrupted.
 
marketing disruption
2018 marketing disruption conference
marketing mix

Reasons for 2017's dark days of e-commerce

Reasons for 2017's dark days of e-commerce

Marketing
Dan Matthews, technical architect at Episerver, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on Thursday, 8 February. He shares his insights on e-commerce and inbound marketing.
 
e-commerce
Black Friday
cloud computing
IMC Conference 2018

Omnichannel is the new normal in 2018

Omnichannel is the new normal in 2018

Marketing
As smart technology enters our homes, cars, work, and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points, says Jainita Khatri, managing director of Prana Business Consulting.
 
onmichannel marketing
mobile integration
voice commands
personalisation

BLOG: Three reasons amaSocial is essential for reputation management

BLOG: Three reasons amaSocial is essential for reputation management

Social
Public relations is all about reputation, whether that means building a company’s standing, managing its image, or protecting its brands from damage. Social media tracking service amaSocial can be a vital tool in managing reputation on social media.
 
amaSocial
reputation management
public relations
social media tracking
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