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The battle between content marketers and AI

The battle between content marketers and AI

Marketing
Computers are becoming more intelligent every day, but they can’t create the kind of copy a human can, explains Rogerwilco’s Michelle Jones. A writer needs humour, enthusiasm, and experience to craft the kind of copy which appeals to readers.
 
Content Marketing versus AI South Africa
Michelle Jones Rogerwilco
Sujan Patel Artificial Intelligence

<i>947</i> announces line-up alterations

947 announces line-up alterations

Media
947 changes its weekday line-up from Monday, 24th April, with a music focus coming through the workday.
 
947
947 Beats @ Work
South African radio

Tribeca Public Relations welcomes Zweli Mokgata

Tribeca Public Relations welcomes Zweli Mokgata

Publicity
Tribeca Public Relations has appointed Zweli Mokgata as a senior content developer, with a special focus on business and technology writing.
 
Tribeca Zweli Mokgata
Tribeca Public Relations
Public Relations South Africa

King James Group partners with AB InBev Brands

King James Group partners with AB InBev Brands

Marketing
The King James Group has been awarded the AB InBev Global Brands business, following a three-way pitch process in April.
 
AB InBev South African agency
King James Group AB InBev
South African breweries

Lauren Woolf tells creatives and agencies to look inward

Lauren Woolf tells creatives and agencies to look inward

Marketing
The advertising industry primarily focuses its creativity on its clients. However, according to marketing consultant Lauren Woolf, the industry must learn to look inward, and use that creativity for their own benefit as well.
 
Lauren Woolf
Creative Mornings Johannesburg
creativity in advertising

TRESOR and Vth Season partner with Universal Music

TRESOR and Vth Season partner with Universal Music

Media
VII Recordings has announced a seven-figure multi-year record deal for award-winning musician TRESOR with Universal Music.
 
Universal Music TRESOR
Multi-year record South Africa
Vth Season 2017
VII Recordings

Seven tips to ace Snapchat marketing in South Africa

Seven tips to ace Snapchat marketing in South Africa

Social
Snapchat can be used as a marketing tool and some South African brands are making the platform work for them. However, making a success of Snapchat as a social media marketing channel requires marketers to understand the platform’s unique audience and create content that is just as distinctive.
 
Snapchat marketing
Snapchat South Africa
Snapchat brands
social media marketing tips

Why Vega students' passion for digital paid off

Why Vega students' passion for digital paid off

Marketing
Three Vega School students nabbed this year’s Bookmarks Award for Best Digital Student. Bernard Cloete, Julia Smith, and Dewet Cilliers were recognised with a Black Pixel for the app they created for Gunslinger Longboards.
 
Vega students
Bookmark Awards
Best Digital Student
Black Pixel
Vega School

Dentyne launch ‘#DentyneSmile’ on social media

Dentyne launch ‘#DentyneSmile’ on social media

Social
Dentyne has encouraged women to post their ‘Dentyne Smiles’ for a chance to win prizes, including a virtual CV and a one-on-one mentorship lunch with Minnie Dlamini.
 
#DentyneSmile social media
Dentyne Minnie Dlamini
Social media competition South Africa
#DentyneSmile Facebook

Brand Union Cape Town announces its new appointment

Brand Union Cape Town announces its new appointment

Marketing
Brand Union welcomes another addition to its Cape Town agency. Copywriter, Hanlie van der Merwe joined what has now become one of the largest global brand agencies in South Africa.
 
Brand Union Cape Town copywriter 2017
Brand agencies South Africa
Hanlie van der Merwe
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