Popular
 Busy Loading Keywords

The future of e-commerce lies within chat apps and mobile

The future of e-commerce lies within chat apps and mobile

Marketing
Chat apps have a become a place where brands can find their best customers, especially as the mobile screen is becoming the screen of choice. It is not uncommon nowadays to see a mobile screen showing a chat app.
 
Chat apps
mobile screen
e-commerce marketing
mobile marketing
BBM

Hunter's has launched its new TVC for EDGE

Hunter's has launched its new TVC for EDGE

Marketing
A new television commercial has been launched for Hunter’s EDGE. The TVC aims to deliver a message through the reinvention of hops, challenging the traditional methods of beer making.
 
Hunter's EDGE
Hunter's TVC South Africa
Television commercial South Africa 2017

Lessons on listener engagement from <i>YFM</i>

Lessons on listener engagement from YFM

Media
Young listeners make up a majority of YFM’s demographic. The station aims to speak to younger listeners in its own words, and recently announced a revamped line-up, driven by research conducted with its radio audience.
 
Listener engagement
YFM
younger listener demographic
radio audience

<i>Bakkie & Car</i> magazine names Fiat and Mitsubishi as 'Bakkie of the Year'

Bakkie & Car magazine names Fiat and Mitsubishi as 'Bakkie of the Year'

Media
Bakkie & Car magazine has voted Fiat Fullback 2.4 Double Cab SX 4x4 auto and Mitsubishi Triton 2.4 Di-D DC 4x2 auto as its joint 'Best Bakkie' for 2018.
 
Radio marketing South Africa
Digital industry South Africa
Mediamark South Africa

So Interactive uses Facebook Canvas to launch a new campaign for Ocean Basket

So Interactive uses Facebook Canvas to launch a new campaign for Ocean Basket

Social
So Interactive was briefed by its client Ocean Basket to promote its new Mediterrasian sushi range. Using innovative media, the idea shaped into '#TheArtOfFusion', which used Facebook’s Canvas ad format as the main digital element to launch the campaign.
 
So Interactive South Africa
Ocean Basket South Africa
Social media campaign South Africa
Facebook Canvas

<i>INTIEM Magazine</i> to reposition itself as a digital-only publication

INTIEM Magazine to reposition itself as a digital-only publication

Media
From Thursday, 1 February 2018, INTIEM will no longer be publishing a printed magazine. Instead, the editorial team will be producing digital content and will be distributing it online across various platforms.
 
INTIEM Magazine
Digital publication South Africa
South African magazine

Sunday papers are where South African marketers get more bang for their buck

Sunday papers are where South African marketers get more bang for their buck

Marketing
According to the team at Ads24, the Sunday readership of Ads24 is made up of upper-middle-class and upper LSM communities, meaning they are readers who can afford to make purchasing decisions and are a great target market for advertisers.
 
Ads24
Sunday newspaper South Africa
South African newspapers

Media24 appoints Discovery

Media24 appoints Discovery

Media
Media24 announced that it will be transferring its members of the Naspers Medical Fund (Nasmed) to Discovery Health Medical Scheme (Discovery) from Monday, 1 January 2018.
 
Media24
Discovery Health Medical Scheme
Naspers Medical Fund
Media industry employees

Here's what South African consumers can expect this Black Friday

Here's what South African consumers can expect this Black Friday

Marketing
Kevin Tucker, Founder and CEO of PriceCheck, says, we’ve all heard the stories about Black Friday in the United States – all the latest goods at crazy low prices  but are South Africans experiencing the biggest day on the shopping calendar in the same way? He says there’s no doubt about it.
 
Black Friday
Black Friday South Africa
Consumer marketing
Retail marketing South Africa

VIA celebrates the festive season with <i>Herman se fees</i>

VIA celebrates the festive season with Herman se fees

Media
The Afrikaans lifestyle channel VIA (DStv channel 147) will be broadcasting Herman se fees, a Christmas special. In the hour-long special, which will show on Wednesday, 23 November, SARIE’s food editor Herman Lensing will invite DStv viewers into his kitchen and share recipes for Christmas day as well as décor ideas for a festive table.
 
VIA South Africa
VIA
South African television 2017
Afrikaans channel
Media24
SARIE magazine
0
0