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<i>SowetanLIVE</i> and <i>Sunday World</i> get a new look

SowetanLIVE and Sunday World get a new look

Media
SowetanLIVE, the website of the Sowetan daily print newspaper, has unveiled its new look. Sunday World has also been redesigned and rolled up onto the same platform as Sowetan.
 
SowetanLIVE
Sunday World
Digital publication South Africa
Sowetan daily newspaper

Absa aims to boost its card usage with its new campaign from FCB

Absa aims to boost its card usage with its new campaign from FCB

Marketing
Absa aims to boost its card usage over cash with a new campaign from FCB Joburg that utilises television, radio, out-of-home, digital, social, and internal communications.
 
Absa South Africa
FCB Joburg
Marketing campaign South Africa

The MediaShop bags two accolades at the 2017 <i>Financial Mail AdFocus Awards</i>

The MediaShop bags two accolades at the 2017 Financial Mail AdFocus Awards

Marketing
Wednesday, 22 November saw The MediaShop win two 2017 Financial Mail Adfocus Awards, namely Network Media Agency of the Year and the Transformation Award.
 
The MediaShop
Financial Mail AdFocus Awards 2017
Marketing awards South Africa 2017

Brand safety and fake news – what's the deal?

Brand safety and fake news – what's the deal?

Marketing
According to the team at SPARK Media, the digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks, SPARK Media says that advertisers need to work with companies that deal directly with reputable publishers.
 
SPARK Media
Brand safety
Fake news

Clockwork Media wins at 2017 <i>Financial Mail AdFocus Awards</i>

Clockwork Media wins at 2017 Financial Mail AdFocus Awards

Marketing
Johannesburg-based marketing and communications agency, Clockwork Media, has won PR Agency of the Year at the Financial Mail AdFocus Awards 2017.
 
Clockwork Media
Financial Mail
Financial Mail AdFocus Awards
AdFocus Awards 2017

Brand Union Africa teams up with Brand Science

Brand Union Africa teams up with Brand Science

Marketing
Brand Union Africa is bringing Doug de Villiers, currently CEO of Brand Science, and his team, into Brand Union with the aim of providing a dynamic new market offer.
 
Brand Union Africa
Brand Science
Branding consultancy Africa
Marketing news Africa

Firewater's digital and PR therapy session proves successful

Firewater's digital and PR therapy session proves successful

Publicity
Non-profit organisations from across Johannesburg attended a free digital and PR therapy session on Friday, 17 November. The session, hosted by Firewater, a digital marketing and public relations agency, was aimed at equipping nonprofits in Johannesburg.
 
Firewater South Africa
Digital PR and therapy session
Public relations South Africa 2017

Three ways to successfully run multiple direct marketing campaigns

Three ways to successfully run multiple direct marketing campaigns

Marketing
Grant Fleming, CEO of Leadify, says that the optimal number of campaigns that should be run is more dependent on the administration involved in managing each campaign, with the second consideration being time. He says marketers need to be wary of setting up so many campaigns, which might result in them taking too long to perform a campaign analysis.
 
Leadify South Africa
Direct marketing campaign strategy
Multiple marketing campaigns
Marketing campaign strategy 2017

BLOG: What social media monitoring tools are useful for

BLOG: What social media monitoring tools are useful for

Social
Social media monitoring lets brands dig into social media data to find valuable insights. This tool can help everyone from big corporates to niche publishers like media update hit their targets. We’ve teamed up with social media tracking and reporting service amaSocial to learn about social media monitoring.
 
Social media monitoring
amaSocial
social media strategy

What is the Turing Test?

What is the Turing Test?

Media
The Turing Test is where artificial intelligence (AI) tests its humanity. Devised by computing pioneer Alan Turing in 1950, the test has been a benchmark that has defined AI for decades. Today, it is coming under renewed focus as computers become smarter and faster.
 
Turing Test
artificial intelligence
AI
humanity test
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