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Meropa named in Global Top 250 PR agency list

Meropa named in Global Top 250 PR agency list

Publicity
Public relations consultancy Meropa Communications has once again been recognised as one of the 250 largest agencies in the world by The Holmes Report.
 
Meropa Communications
PR agencies South Africa
The Holmes Report

Join the 2017 Marketing Indaba

Join the 2017 Marketing Indaba

Marketing
It is time for marketers to take some time out to regroup, rethink, learn, and network at the annual Marketing Indaba in Cape Town and Johannesburg.
 
Marketing Indaba
Marketing events 2017 South Africa
Marketing conference

Hunter's introduces EDGE

Hunter's introduces EDGE

Marketing
Cider brand, Hunter’s has introduced EDGE, an innovative new hybrid drink for those who want to discover the taste of something different. The new cider introduces a balanced flavour of both cider and hops, a barrier broken for the first time in South Africa.
 
Hunters EDGE
Hunters Cider
South African marketing

Consumers are attracted to brands that reflect themselves

Consumers are attracted to brands that reflect themselves

Marketing
In times of relative volatility and uncertainty, consumers highly value socialising and connecting with friends. They are becoming increasingly resourceful in guaranteeing a good night out, which has led to a rise in “at home” socialising.
 
Pernod Ricard South Africa
consumer insights
premium spirit brands

How healthy are South Africa’s community newspapers?

How healthy are South Africa’s community newspapers?

Media
Community newspapers, the little guys, have been under pressure in South Africa and the world over as digital disruption continues to sink profit margins. It may not all be doom and gloom, however, since there are indications locally that free community papers, in particular, might just be able to hold their own in the changing landscape.
 
South African community newspapers
local newspapers
digital disruption

<i>Sound Africa</i> pioneers the radio documentary podcast

Sound Africa pioneers the radio documentary podcast

Media
Sound Africa’s co-founder, Micah Reddy, talks about how the podcast is blazing a trail into radio documentary and radio cinema territory. It is also trying to encourage a truly African conversation amongst listeners, whilst developing the podcast genre in South Africa.
 
radio documentary
Sound Africa
South African podcast
radio cinema

DISCOP announces JHB plans

DISCOP announces JHB plans

Media
Basic Lead, the organisers of the DISCOP film and television content markets and co-production forum, unveiled reinforced efforts to establish DISCOP Johannesburg as the world's number one destination to source, acquire, and co-produce entertainment content 'Made in Africa'.
 
DISCOP Johannesburg 2017
African film and television content
DISCOP initiative

<i>Algoa FM</i> wins big at the <i>Liberty Radio Awards</i>

Algoa FM wins big at the Liberty Radio Awards

Media

Algoa FM was awarded for its creative ability at the Liberty Radio Awards for its launch campaign of the Algoa FM App at the Sandton Convention Centre in Johannesburg.

 
Liberty Radio Awards
Algoa FM
Algoa FM App
Radio campaign South Africa

<i>5FM</i> announces new line-up

5FM announces new line-up

Media
5FM has announced a few line-up changes that come into effect on Monday, 1 May. Brand new drive-time shows with Roger Goode and the team will be taking over for breakfast from 06:00 to 09:00. Thando Thabethe and Msizi James will be placed in the afternoon drive spot from 15:00 to 18:00.
 
5FM line up
5FM drive time
Radio stations South Africa
Roger Goode

The PR value conundrum – what does value look like?

The PR value conundrum – what does value look like?

Publicity
Value can mean many things and it is often difficult to measure the value of a service, says Amanda Adam, account director at DUO Marketing + Communications. When it comes to the PR and digital services offering, they have a very clear understanding of what value looks like from a delivery and business impact perspective.
 
DUO Marketing + Communications
Value in marketing
DUO marketing Amanda Adam
PR value South Africa
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