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Creative Spark founder focuses on <i>Burn Media</i>

Creative Spark founder focuses on Burn Media

Marketing
Digital agency Creative Spark announced on Friday, 20 April, management changes at the company. These changes see its founder, Matthew Buckland, moving from his chief executive position to focus on news and media outlet, Burn Media. Tanja Lategan, managing director of Creative Spark, expressed support for this move.
 
Creative Spark
buckland
burn media

<i>Caxton</i>: informing and uplifting communities

Caxton: informing and uplifting communities

Media
Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only financially, but by getting actively involved in service organisations and driving initiatives to better their society.
 
Caxton
community
CSI

Eight reasons why you can't afford to not market your business

Eight reasons why you can't afford to not market your business

Marketing
You might be one of many business owners who say “I just can’t afford to market my business". Yes, there’s no question about it, the economy is tough right now. However, people are still buying products and are still in need of services which means there is still money to be spent, says Zanthe Martinuzzi, digital marketing manager at Arc Interactive.
 
marketing
business
campaign
afford

Egg Films’ Kyle Lewis recognised for BMW commercial

Egg Films’ Kyle Lewis recognised for BMW commercial

Media
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. 
 
Egg Films
Kyle Lewis
BMW

Breinstorm Brand Architects appointed to manage <i>Pendoring Awards</i>

Breinstorm Brand Architects appointed to manage Pendoring Awards

Marketing
The 2018 Pendoring Awards is set for change as the board appointed Breinstorm Brand Architects to manage the awards, and drive growth and transformation.
 
Pendoring Awards
change
Breinstorm Brand Architects

<i>PRISM Awards</i>: Why public relations should take more creative risks

PRISM Awards: Why public relations should take more creative risks

Publicity
At the PRISM Awards, the entries that pushed the creative envelope of public relations will be those that stand out from the crowd. There is nothing wrong doing a good job, but to do an outstanding job, being creative and being able to measure ROI make an important difference.
 
PRISM Awards
public relations
creative

<i>PRISM Awards</i>: How engaging the youth puts theory into practice

PRISM Awards: How engaging the youth puts theory into practice

Publicity
The PRISM Awards is bringing the voice of the industry’s youth into the awards process through the implementation of the Young Judges panel. Apart from adding a different point of view, the Young Judges panel will add additional energy to the judging and gives the PRISM Awards a competitive edge.
 
PRISM Awards
youth
professional

Why ethical AI will make the world a more awesome place

Why ethical AI will make the world a more awesome place

Media
Is ethics in artificial intelligence (AI) really that important? Yes. Some inventions have shown the hazards of building AI technology without considering its impact. AI can make life more awesome and it will – if companies and consumers demand that ethics be built into the AI products they use.
 
Artificial intelligence
ethics
AI

Princess Charlene of Monaco photographed exclusively for <i>Women’s Health South Africa</i>

Princess Charlene of Monaco photographed exclusively for Women’s Health South Africa

Media
The May edition of Women’s Health South Africa features former South African Olympic swimmer HSH Princess Charlene on the cover with an exclusive interview. HSH Princess Charlene of Monaco has led an extraordinary existence. She gave Women’s Health a glimpse into life as a royal – and the fitness routine that keeps a 40-year-old mom of twins looking so good.
 
Princess Charlene
Women's Health
swimming

How Google’s latest search algorithm update affects marketers

How Google’s latest search algorithm update affects marketers

Marketing
Google makes changes to its search algorithm on a regular basis. This multifaceted beast has a major say in how much traffic a website, and its underlying content, receives. This has a knock-on effect on marketing margins and revenue.
 
Google
algorithm
marketers
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