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Sugar Ray Leonard launches a new campaign for Openview

Sugar Ray Leonard launches a new campaign for Openview

Marketing
Sugar Ray Leonard (SRL) has announced the launch of a national campaign for South African FTA satellite broadcaster, Openview.
 
Sugar Ray Leonard
marketing campaign 2018
Openview

InSites Consulting launches research automation tool Fluent

InSites Consulting launches research automation tool Fluent

Marketing
Global consumer insight agency InSites Consulting has announced the release of Fluent – an end-to-end research automation tool that addresses consumer validation needs.
 
InSites Consulting
research automation tool
marketing tool
marketing research

CMOs: Beware the 'Wally Wormhole'

CMOs: Beware the 'Wally Wormhole'

Marketing
The Where’s Wally series of people puzzles is still a popular conundrum, and in our rapidly expanding digital world, CMOs should be warned that this intriguing objective of ‘hide and seek’ is not a brand strategy, says Darren Mansour, founder of So Interactive.
 
Chief marketing strategy
Wally Wormhole
marketing strategy

Spur TVC shows how mountain biker Alan Hatherly overcame adversity

Spur TVC shows how mountain biker Alan Hatherly overcame adversity

Publicity
Spur Steak Ranches, Ninety9cents (99c) and 7Films have collaborated in order to launch a new campaign. The campaign tells the story of Team Spur’s mountain biker Alan Hatherly’s account of how he  – with the support of his team – overcame adversity on his journey to achieving a World Championship win in Switzerland this year.
 
Spur television commercial
Spur commercial
mountain biker Alan Hatherly
Alan Hatherly

Graduates complete work experience module at FCB Africa

Graduates complete work experience module at FCB Africa

Marketing
A group of 71 advertising and marketing graduates recently completed their mandatory month-long work experience module at the FCB Africa Group’s campuses in Johannesburg and Cape Town.
 
Marketing graduates
advertising graduates
FCB Africa
FCB Africa campus

New Media wins at 2018 <i>Pearl Awards</i>

New Media wins at 2018 Pearl Awards

Media
New Media won at the 2018 Pearl Awards, which were held in New York on Friday, 7 December. The company won both Gold and Silver Awards in the Best Print Experience (B2C) category for its publications for Sanlam and Woolworths.
 
New Media
Pearl Awards 2018
international awards 2018
Sanlam
Woolworths

<i>VISI</i> celebrates 100 issues with the launch of its Collector's Box

VISI celebrates 100 issues with the launch of its Collector's Box

Media
South Africa’s design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual magazine in 1998, the February/March 2019 edition marks a milestone for the publication, which aims to recognise and support local creativity, and has been awarded for its approach.
 
VISI magazine
VISI 100 issues
magazine 100 issues
South African magazine

Conversation LAB wins Crawford Schools account

Conversation LAB wins Crawford Schools account

Marketing
Conversation LAB has increased its stable of accounts with JSE listed ADvTECH Group in picking up the digital business of Crawford Schools.
 
Conversation LAB
Crawford Schools
account win
marketing news South Africa

Ndalo Media set to shut down in January

Ndalo Media set to shut down in January

Media
Ndalo Media will reportedly shut down on Thursday, 31 January 2019. 
 
Ndalo Media
Ndalo Media shutdown
media company South Africa

Why B2B marketers should make LinkedIn a New Year's resolution

Why B2B marketers should make LinkedIn a New Year's resolution

Marketing
South Africa has 6.1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool, says Sylvia Schutte, MD at Stratitude. She says this is very relevant in the B2B space because you could be missing out if you’re not already using LinkedIn for business.
 
B2B marketers
B2B marketing strategy
LinkedIn
marketing on social media
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