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Mediamark partners with Alive Advertising

Mediamark partners with Alive Advertising

Marketing
In an aim to strengthen its portfolio of multichannel marketing solutions, Mediamark has established a partnership with Alive Advertising – players in digital out-of-home (DOOH) advertising in South Africa.
 
Mediamark
Alive Advertising
marketing solutions
marketing news

Five golden rules for creating exceptional content

Five golden rules for creating exceptional content

Media
Exceptional content is hard to find – and even harder to write. media update has put together a list of golden rules that will help you transform your content from drab to fab. Let’s check them out.
 
Content creation
how to create great content
exceptional content

<i>Sunday Times Goodlife</i> Gautrain Taste Experience winners announced

Sunday Times Goodlife Gautrain Taste Experience winners announced

Media
Tiso Blackstar Events once again partnered with the Gautrain Management Agency for the Sunday Times Goodlife Gautrain Taste Experience event, which aims to celebrate cookery in South Africa with a cook-off between top 10 finalists.
 
Sunday Times
Sunday Times Goodlife Gautrain Taste Experience
Tiso Blackstar Events

The success of the six-second sweet spot

The success of the six-second sweet spot

Marketing
The six-second video has been abuzz since Google showcased the best of its six-second hackathon at Sundance in January 2017, says Darren Mansour, founder of So Interactive.
 
Six-second advertising
six-second video
advertising strategy 2018
So Interactive

AdColony SA wins <i>Publisher of the Year</i> at MMA <i>Smarties</i>

AdColony SA wins Publisher of the Year at MMA Smarties

Marketing
AdColony South Africa has been named Publisher of Year at the 2018 Mobile Marketing Association (MMA) South Africa Smarties Awards. The awards aim to honour innovation and creativity and measure the impact and success that mobile has on business.
 
AdColony South Africa
Marketing Association South Africa
Smarties Awards 2018

Video: Four things to know before considering a career in PR

Video: Four things to know before considering a career in PR

Publicity
A job in PR isn’t a particularly easy one. It’s hard work, late nights and tight deadlines. But it’s also a truly exciting world for anyone who is looking for a career in an industry that sets trends, tells great stories and requires innovative problem-solving. Are you up for the challenge?
 
Career in public relations
Public relations
Career in PR
Video

Tiso Blackstar Group achieves Level 1 B-BBEE status

Tiso Blackstar Group achieves Level 1 B-BBEE status

Media
Tiso Blackstar announces that the Blackstar Holding Group (BHG) has successfully achieved a Level 1 B-BBEE contributor status (from a Level 2 in the prior year), in accordance with the Department of Trade and Industry’s B-BBEE Codes of Good Practice.
 
Tiso Blackstar Group
B-BBEE status
Level 1 B-BBEE company
media company

Dior's new OOH campaign features Jennifer Lawrence

Dior's new OOH campaign features Jennifer Lawrence

Marketing
Dior's new international out-of-home (OOH) campaign features Jennifer Lawrence as the face of its new fragrance, JOY. Launched in South Africa in September, the JOY OOH campaign made use of 'Gauframes' and digital interactive POD screens at the Gautrain station.
 
Gautrain marketing campaign
Outdoor campaign
out of home advertising
Dior

Five essential steps to take when planning your next PR pitch

Five essential steps to take when planning your next PR pitch

Publicity
Every day, journalists face the major task of sifting through hundreds of PR pitches. With so much competition, making sure your press release stands out is imperative. And it’s really much simpler than it sounds.
 
PR pitch
PR tips
Media list
Press release

Why you need to proactively plan for a reputation crisis

Why you need to proactively plan for a reputation crisis

Publicity
The advent of social media has made access to information and the spread of opinions easy, which has led to increased transparency and connectivity amongst the public, says Grace Belger, media training divisional head at Meropa Communications.
 
Reputation
public relations
reputation management
brand reputation
Meropa Communications
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