According to Flow, a data-driven adtech company, the days of relying on third-party cookies for insight into consumers are gone and have been replaced by first-party data trends and opportunities. 

The Shoprite Group has announced that it has aided small pet food business Maneli Pets with sustainable power solution. 

iProspect South Africa has announced the promotion of Chantel Harrison to the position of managing director, effective in June. With a background in media spanning over a decade, Harrison's journey within the industry has been nothing short of remarkable. 

The One Club for Creativity has announced the entries that are finalists for 2024. All finalists that will win Gold, Silver, Bronze Pencils or Merits will be announced during Creative Week in New York. FCB New York has the most in the world with 50 finalists, including 45 for 'Dreamcaster' on behalf of AB InBev, Michelob ULTRA.

Freebie marketing involves distributing branded merchandise as gifts to your target market. This is done to raise awareness of your product, service or brand. It's crucial to approach this strategy carefully; otherwise, it can cause a loss for your brand. Read on to find out how freebie marketing can be done the right way!

The whole going green and caring about the environment movement has gotten more and more traction over the last few years. Why? People started to pay more attention to the environment and what impacts it. Now, businesses and brands started to notice and so environmental marketing was born.

The Walt Disney Company and National Geographic have announced a new global cross-platform campaign 'ourHOME', which is timed to coincide with Earth Month this April. The campaign will spotlight efforts internally and externally that help protect, restore and celebrate 'our home' by highlighting creators, storytellers and cast members for their contributions. 

Melrose Arch has announced that it is leading the way with a thriving waste-separating facility, an underground cooling plant, gardens and a rooftop solar system. The mixed-use precinct is providing its hotels, businesses and residential properties with an unparalleled experience through its sustainability prowess. 

The focus on Environmental, Social and Governance (ESG) factors has become increasingly prominent, says Xperien CEO's Wale Arewa. From reducing carbon footprints to fostering social equity, organisations are aligning their strategies with sustainable practices; however, one area that often goes overlooked in this endeavour is the contribution of IT hardware, Arewa adds. 

Earth Day is around the corner, and it's time to discuss everything green. This week, we wanted to shed some light on environmental journalism, what it is and how you can become one. Journalism in all its forms is incredibly important, but environmental journalists have the ability to make an impact that cannot be matched. And this is why …