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1st for Women's new TVC shows what to do after a car accident

1st for Women's new TVC shows what to do after a car accident

Marketing
A new television commercial (TVC), which builds on the stories of 1st for Women’s characters, Mel, Lebo and Ora, aims to illustrate what happens after a car accident, and how to quickly and safely deal with the aftermath by using a step-by-step guide.
 
1st for Women insurance
1st for Women television commercial
television commercial South Africa
marketing TVC

<i>#PAMRO2018</i> speakers announced

#PAMRO2018 speakers announced

Media
The Pan African All Media Research Conference (PAMRO) 2018 takes place from Sunday, 26 August to Tuesday, 28 August in Lagos, Nigeria. This year offers a line-up of world-class speakers.
 
#PAMRO2018
Pan African All Media Research Conference 2018
PAMRO 2018

DNA Brand Architects announces new appointments to its team of AllStars

DNA Brand Architects announces new appointments to its team of AllStars

Publicity
DNA Brand Architects is strengthening its team of AllStars with four new appointments. The addition of these new appointments aims to meet the demands of the growing agency.
 
DNA Brand Architects
new appointment
PR agency South Africa
DNA Brand Architects AllStars

Infographic: Three ways blockchain technology will change the PR industry

Infographic: Three ways blockchain technology will change the PR industry

Publicity
What does blockchain mean for public relations? The technology has been hailed as the next technological frontier by futurists and is making its way into every industry – even PR. 
 
Blockchain
Blockchain technology
Public Relations industry trends
Blockchain for Public Relations

<i>OFM</i> launches the Mangaung Princess Project

OFM launches the Mangaung Princess Project

Publicity
OFM, Tiger Fitness Academy and Shell Ultra City have launched the Mangaung Princess Project. The aim of the project is to help girls in Bloemfontein who don’t have the financial means to buy their own matric dance dress.
 
OFM
the Mangaung Princess Project
CSI initiative South Africa
South African radio station

<i>#Loeries2018:</i> Why using data and insights will improve your marketing

#Loeries2018: Why using data and insights will improve your marketing

Marketing
Google’s second Masterclass at the Loeries, ‘Data-Driven Creative’, focussed on the importance of correctly using data – and drawing insights from that data – to offer your clients exactly what they want.
 
Data insights
consumer-first marketing
Loeries

Cinemark brings hologram advertising to South Africa

Cinemark brings hologram advertising to South Africa

Marketing
Cinemark brings hologram advertising to Ster-Kinekor cinemas. In partnership with its suppliers, Cinemark is the first exhibitor in Africa to offer hologram advertising, launching it with the first, fully automated theatre in Africa: Ster-Kinekor Sandton.
 
Cinemark
cinema advertising
hologram advertising South Africa

PMI responds to call to action to commit to a smoke-free world

PMI responds to call to action to commit to a smoke-free world

Publicity
PMI, which manufactures six of the world’s top 15 cigarette brands, including Marlboro, has a plan for a smoke-free world, which includes the aim of challenging the creative community to help drive the switch from traditional smoking to smoke-free alternatives. 
 
PMI
PMI science and innovation lounge
#Loeries2018
Loerie Awards 2018
Loeries Awards

HEINEKEN SA appoints Carmen Mohapi as its new marketing director

HEINEKEN SA appoints Carmen Mohapi as its new marketing director

Marketing
HEINEKEN South Africa announces the appointment of Carmen Mohapi as marketing director across all eight brands produced by the beer and cider company.
 
HEINEKEN South Africa
new appointment
marketing director HEINEKEN

<i>IMC Conference</i> 2019:  'Marketing Gets Nak*d™'

IMC Conference 2019: 'Marketing Gets Nak*d™'

Marketing
New CEO of the Integrated Marketing Conference (IMC), Dale Hefer, says, marketing is indeed getting nak*d. At our March 2019 conference, we plan on stripping down to what matters most: the bottom line, she says.
 
IMC Conference
Integrated Marketing Conference 2019
Marketing gets Nak*d
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