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Why anthropology offers marketers an “outside view of an inside world”

Why anthropology offers marketers an “outside view of an inside world”

Marketing
As the head anthropologist at Demographica, Claire Denham-Dyson offers insights into the important role that anthropology plays in marketing. Although people don’t always know exactly why they act the way they do – anthropology is set on answering that question.
 
Demographica
anthropology in marketing
women in managerial positions

2018 Brand Summit aims to help marketers build successful brands

2018 Brand Summit aims to help marketers build successful brands

Marketing
The Brand Summit is a conference that aims to promote brand health. The summit offers an array of brand specialists that will share their knowledge and experience in creating successful brands.
 
Brand Summit 2018
brand marketing 2018
brand summit South Africa

Five ways to tell a story with your press release

Five ways to tell a story with your press release

Publicity
Press releases are a tried and tested way for you to get your brand message out into the world – and so is storytelling. Implementing the power of storytelling in your press release is a great way to make a more valuable read for journalists and consumers alike.
 
Press release
Public relations
Storytelling
Press release best practice

Entries are open for the 2018 <i>AMASA Awards</i>

Entries are open for the 2018 AMASA Awards

Marketing
The Advertising and Media Association of South Africa (AMASA) has announced that entries for the 2018 AMASA Awards are now open and that a new award, the AMASA Agency of the Year Award, has been added to the programme.
 
AMASA Awards 2018
Advertising and Media Association South Africa
advertising awards event 2018

Market badges are now available for the <i>CTIFM&F</i> 2018

Market badges are now available for the CTIFM&F 2018

Media
The 2018 edition of the Cape Town International Film Market and Festival (CTIFM&F) will take place from Tuesday, 9 October to Friday, 19 October at venues across the V&A Waterfront in Cape Town.
 
Cape Town International Film Market and Festival
CTIFM&F 2018
film festival Cape Town 2018

Transit Ads launches rank campaign for Soweto Gold

Transit Ads launches rank campaign for Soweto Gold

Marketing
Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold. The campaign was implemented to reach a highly targeted audience at Witbank and Natal Spruit Taxi Ranks, aiming to ensure that consumers are aware of the brand's availability at liquor outlets and hospitality venues.
 
Transit Ads
rank campaign South Africa
brand marketing
Soweto Gold

Mall Ads™ brings Playworks pop-up store to Musgrave Centre

Mall Ads™ brings Playworks pop-up store to Musgrave Centre

Marketing
Mall Ads™ aims to unlock income opportunities within the mall environment through the launch of a new entertainment pop-up store at Musgrave Centre KwaZulu-Natal, Playworks.
 
Mall Ads
Playworks
pop-up store South Africa
Musgrave Centre

CNN International announces new EMEA prime-time line-up

CNN International announces new EMEA prime-time line-up

Media
CNN International is launching a new weekday EMEA prime-time line-up, effective Monday, 10 September, with new shows alongside key schedule changes for its evening programmes.
 
CNN International
CNN EMEA
television in Africa
African television

Infographic: 10 steps to the perfect social media strategy

Infographic: 10 steps to the perfect social media strategy

Social
Creating your social media marketing strategy may sound intimidating, but it’s really rather simple. media update takes you through the 10 steps that you’ll need to check off when defining your strategy.
 
Social media
Social media marketing
Social media marketing strategy
Social media strategy infographic

How do women fare in the South African retail market?

How do women fare in the South African retail market?

Marketing
While we focus on women in South Africa during the month of August, and honour our constitution for declaring 9 August a public holiday, retailers continue to look closely at the overall economic status of women, says Eben Esterhuizen, general manager, OnShelf Pharma.
 
South African retail market
retail marketing South Africa
IRI South Africa
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