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Why mobility rules video in 2018

Why mobility rules video in 2018

Marketing
Even though mobile video will dominate, companies are not considering it seriously enough when it comes to content planning and video production, says Priscilla Kennedy, founder and CEO of Piehole.tv.
 
Mobility 2018
video marketing
mobile marketing
marketing strategy 2018

Vega students bag two awards at the 2018 <i>D&AD Pencils</i>

Vega students bag two awards at the 2018 D&AD Pencils

Marketing
Four students from Vega – a brand of The Independent Institute of Education – received two D&AD Pencil awards for their respective group submissions to the competition’s New Blood category.
 
Vega School
The Independent Institute of Education
D&AD Pencil Awards 2018

2018 <i>Sikuvile Journalism Awards</i> entries increase

2018 Sikuvile Journalism Awards entries increase

Media
Entries into the Standard Bank Sikuvile Journalism Awards have risen to 350, compared to 322 in 2017. Members of the judging panel went on a road show to the various publishing houses to showcase the Awards to editors and journalists.
 
Sikuvile Journalism Awards
Journalism awards 2018
media awards 2018

TGI releases new data to the market

TGI releases new data to the market

Marketing
Target Group Index (TGI), a global standard for single-source surveys and a benchmark for brand and media strategy in South Africa, released new 2017 data to the market. TGI is a product of Ask Afrika, a locally owned market research company in South Africa.
 
Ask Afrika
Target Group Index
market research South Africa

FCB Joburg and Debonairs launch a TVC for the new Beef Almighty

FCB Joburg and Debonairs launch a TVC for the new Beef Almighty

Marketing
FCB Joburg has launched a new TVC for Debonairs Pizza's Beef Almighty, a new beef steak topping range comprising three variants (double beef and bacon, spicy beef and beef and mushroom).
 
FCB Joburg
Debonairs Pizza
Debonairs Praise Singer
marketing campaign

Bookings now open for 19<sup>th</sup> annual <i>PAMRO Conference</i>

Bookings now open for 19th annual PAMRO Conference

Media
Bookings are open for the 19th annual Pan African Media Research Organisation (PAMRO) All Africa Media Research Conference, which takes place from Sunday, 26 August to Tuesday, 28 August at the Radisson Blu Hotel Ikeja in Lagos, Nigeria.
 
PAMRO All African Media Research Conference
PAMRO Conference 2018
media research
conference 2018

Diesel Jeans partners with TLC Media

Diesel Jeans partners with TLC Media

Marketing
Diesel Jeans (Diesel) has briefed TLC Media (TLC) with the task to run a one month campaign, in various environments, for the launch of the brand's new jeans – 'JoggJeans'.
 
Diesel Jeans
Primedia Unlimited
marketing campaign 2018

How to manage a crisis on social media

How to manage a crisis on social media

Social
We live in an age where hashtags group our collective social thoughts, and information, no matter how mundane or personal, can instantaneously and effortlessly be shared across billions of devices around the world, says Madelain Roscher, managing director of PR Worx.
 
Internet troll
social media
PR Worx
crisis management

<i>Cannes Young Lions</i>: An ideal test of young creatives

Cannes Young Lions: An ideal test of young creatives

Marketing
The Cannes Young Lions SA competition for the film category, sponsored by Cinemark, is where young creatives are able to show what they're made of, with those judging the competition once new to the industry themselves. What have they learned since they entered the industry?
 
Cannes Young Lions competition
Cannes Young Lions
young creatives
creative industry

Why digital marketing is in the shadow of the GDPR

Why digital marketing is in the shadow of the GDPR

Marketing

Both the General Data Protection Regulation (GDPR) and the POPI Act are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored, says NovCon CEO and head of the IAB SA regulatory affairs council, Elizabeth de Stadler.

 
GDPR
digital marketing
IAB SA
IAB South Africa
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