HKLM to spearhead Tswalu’s new brand positioning

HKLM to spearhead Tswalu’s new brand positioning

Marketing

Tswalu, one of South Africa's private game reserves, approached HKLM, a strategic branding and communications consultancy, to spearhead its brand repositioning. The change is meant to reflect how far Tsawlu has come and provide scope for future growth, both locally and across Africa.

 
Tswalu
HKLM
brand repositioning
branding and communication consultancy

ROOTS research reveals high-growth categories for women

ROOTS research reveals high-growth categories for women

Marketing

SPARK Media's ROOTS research aims to report on trends and to predict changes in consumer behaviour — both at a national and a local level. ROOTS interviewed over 18 200 diverse women and reported that appliance and electronics shopping has increased by almost 50% over the past three years.

 
SPARK Media
ROOTS research 2019
consumer behaviour

Winners of the <i>FAIRLADY Santam Women of the Future Awards</i> announced

Winners of the FAIRLADY Santam Women of the Future Awards announced

Media

FAIRLADY magazine has announced the winners of the annual FAIRLADY Santam Women of the Future Awards at a luncheon MC'd by businesswoman and Women of the Future judge, Johanna Mukoki. The event took place at Summer Place in Hyde Park on Friday, 16 August.

 
Fairlady magazine
Santam
Santam Women of the Future Awards

Cell C wins at the 2019 Standard Bank <i>Top Women Awards</i>

Cell C wins at the 2019 Standard Bank Top Women Awards

Publicity

Cell C has won the Top Gender Empowered: Corporate Citizenship Award for the third year running at the 16th annual Standard Bank Top Women Awards. The event was held at Emperors Palace in Johannesburg.

 
Cell C
Standards Bank
corporate citizenship
women empowerment

Infographic: Online activism — four ways to protect your brand image

Infographic: Online activism — four ways to protect your brand image

Publicity

It is best to put aside personal sentiments when you are fulfilling the role of a brand ambassador. media update’s Nicole van Wyk gives you a nudge in the right online activism direction.

 
Online activism
brand image
brand research
scheduling posts

Global leaders to head to Johannesburg for Advertising Week Africa

Global leaders to head to Johannesburg for Advertising Week Africa

Marketing

Advertising Week Africa — the African edition of the world's premier event for advertising, creative, entertainment, marketing, media and technology professionals — will be held in Johannesburg from Monday, 28 to Thursday, 31 October at 1FOX Precinct.

 
Johannesburg
Advertising Week Africa 2019
african advertising
marketing innovations
Global Keynote Series

How to use Tumblr: a beginner’s guide to ‘Tumblarity’

How to use Tumblr: a beginner’s guide to ‘Tumblarity’

Social

Wondering how to use Tumblr and, at the same time, promote your business? While it might look intimidating (and even a little bit confusing) it’s actually super easy to use. Ready to explore the basics of using Tumblr? Then read on!

 
Beginner’s Guide to Tumblr
Tumblr for Business
How to use Tumblr

#TuesdayTrends: It’s all about South Africa

#TuesdayTrends: It’s all about South Africa

Media

Want to know which stories are on everyone’s mind? Check out this week’s edition of #TuesdayTrends where media update’s Emma Beavon breaks down five of the stories that are trending this week.

 
Trending topics
South African freelancers
SA social media statistics
Content marketing vs brand storytelling
Digital advertising 2019
Public relations news

Facebook partners with the 2019 <i>Loerie Awards</i>

Facebook partners with the 2019 Loerie Awards

Publicity

For the fourth consecutive year, Facebook is sponsoring the Facebook Challenge at the 2019 Loerie Awards. Facebook will also host workshops, activations and a hackathon at Loeries Creative Week, which will be taking place from Monday, 19 August to Sunday, 25 August.

 
Facebook
Loeries Awards 2019
Facebook Challenge
HeForShe

PAMRO is 'paying it forward' with bursaries for two Mauritian students

PAMRO is 'paying it forward' with bursaries for two Mauritian students

Media

The Pan African Media Research Organisation (PAMRO), a non-profit organisation run by volunteers, has hosted an annual conference in different African countries for 20 years running. PAMRO was founded with the interest to better the media, marketing and advertising industries across Africa.

 
Pan African Media Research Organisation
PAMRO
Pamro bursaries 2019
PAMRO All Media Research Conference
media research South Africa
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