Christel House SA launches its '#GiveAHandUp' campaign

Christel House SA launches its '#GiveAHandUp' campaign

Publicity

Christel House South Africa will be welcoming 60 new grade R learners to the school in January 2020. The school has appealed to the public to support their '#GiveaHandUp' campaign to help raise funds for school supplies for the new learners.

 
Christel House SA fundraiser
#GiveAHandUp campiagn 2019
festive season community drive campaigns 2019

Five social media trends to look out for in 2020

Five social media trends to look out for in 2020

Social

2019 has been a roller coaster for social media users, with all the changes to their favourite platforms. From Instagram’s ‘hiding likes’ experiment to Facebook announcing that it won’t be fact-checking political ads, what more could 2020 have in store for social media?

 
Social media trends
social media 2020
trends for 2020 social media

Maximise your festive cheer and minimise your environmental impact

Maximise your festive cheer and minimise your environmental impact

Publicity

The festive season is here and has been informed by conscious movements sweeping the globe —  including drinking trends, which see people minimising their alcohol intakes, says the team at The Glass Recycling Factory (TGRC). The team says that environmentalism is also on the festive season to-do list and 2020 New Year resolutions.

 
The Glass Recycling Factory festive season drive 2019
environmentalism initiatives South Africa 2019

Five marketing trends for 2020

Five marketing trends for 2020

Marketing

Marketing is in a constant state of flux thanks to changing consumer preferences and advances in technology. As the industry becomes more and more driven by these progressions, one question remains: Where will the marketing industry land in 2020?

 
marketing trends 2020
2020 marketing trends
marketing trends

The difference between short and long-term strategies

The difference between short and long-term strategies

Marketing

Choosing the right marketing strategies can often be a time-consuming and tricky task. The first step to choosing will be to define your marketing strategies — should you pick a short or long-term strategy? But how do you decide which one is the best for your brand?

 
Short-term vs long-term marketing
Marketing strategies
Marketing industry

Netcash appoints Boomtown to evolve its brand

Netcash appoints Boomtown to evolve its brand

Marketing

Netcash, an Internet-based payment facility, has appointed Boomtown to develop its corporate identity, following a management buy out. The founders say that Netcash, (previously known as Sage Pay) has a highly reputable name that the industry trusts, and this is why the original name is returning.

 
Netcash appoints Boomtown
Netcash brand repositioning 2019
Netcash brand name change Boomtown 2019
Netcash management buy out 2019

Tractor Outdoor appeals to outdoor media owners and municipalities

Tractor Outdoor appeals to outdoor media owners and municipalities

Marketing

When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all other media, says Andrew Stevens, director of Tractor Outdoor.

 
Tractor Outdoor billboard complaince 2019
South African billboard erection compliance
outdoor media billboards South Africa 2019

Iconic Collective welcomes Jawbone Brand Experiences

Iconic Collective welcomes Jawbone Brand Experiences

Marketing

Iconic Collective CEO Dermot Lamiter has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience, and exhibition management service offering division.

 
Iconic Collective
Jawbone Brand Experiences
Iconic Collective brand activation decision
customer experience division

DSM gives insights into the future of public relations

DSM gives insights into the future of public relations

Publicity

While there is still going to be a demand for hard copy publications, the number of new media — which are going to be launched digitally — is going to increase exponentially, says Lisa Schneider, managing director at the Digital School of Marketing. Schneider says that this is good news for PR executives.

 
Public relations trends 2020
The future of PR
The future of public relations
PR landscape 2020

SA mobile marketers can expect twin peaks in 2020

SA mobile marketers can expect twin peaks in 2020

Marketing

After successfully navigating the troughs of the 2019 business year, South African mobile marketers can take heart in two pieces of exceptionally good news that have the potential to set things on fire in 2020, says Devon Meerholz, chief creative and operations officer at IMImobile South Africa.

 
Mobile marketing trends 2020
Mobile marketing South Africa 2020
Mobile marketing industry South Africa 2019/2020
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