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Brand safety and fake news, what's the deal?

Brand safety and fake news, what's the deal?

Marketing
According to the team at SPARK Media, the digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks, SPARK Media says that advertisers need to work with companies that deal directly with reputable publishers. 
 
SPARK Media
Brand safety
Fake news

Clockwork Media wins at 2017 <i>Financial Mail AdFocus Awards</i>

Clockwork Media wins at 2017 Financial Mail AdFocus Awards

Marketing
Johannesburg-based marketing and communications agency, Clockwork Media, has won PR Agency of the Year at the Financial Mail AdFocus Awards 2017.
 
Clockwork Media
Financial Mail
Financial Mail AdFocus Awards
AdFocus Awards 2017

Brand Union Africa teams up with Brand Science

Brand Union Africa teams up with Brand Science

Marketing
Brand Union Africa is bringing Doug de Villiers, currently CEO of Brand Science, and his team, into Brand Union, with the aim of providing a dynamic new market offer.
 
Brand Union Africa
Brand Science
Branding consultancy Africa
Marketing news Africa

Firewater's digital and PR therapy session proves successful

Firewater's digital and PR therapy session proves successful

Publicity
Non-profit organisations from across Johannesburg attended a free digital and PR therapy session on Friday, 17 November. The session, hosted by Firewater, a digital marketing and public relations agency, was aimed at equipping nonprofits in Johannesburg.
 
Firewater South Africa
Digital PR and therapy session
Public relations South Africa 2017

Three ways to successfully run multiple direct marketing campaigns

Three ways to successfully run multiple direct marketing campaigns

Marketing
Grant Fleming, CEO of Leadify, says that the optimal number of campaigns that should be run is more dependent on the administration involved in managing each campaign, with the second consideration being time. He says marketers need to be wary of setting up so many campaigns, which might result in them taking too long to perform a campaign analysis.
 
Leadify South Africa
Direct marketing campaign strategy
Multiple marketing campaigns
Marketing campaign strategy 2017

BLOG: What social media monitoring tools are useful for

BLOG: What social media monitoring tools are useful for

Social
Social media monitoring lets brands dig into social media data to find valuable insights. This tool can help everyone from big corporates to niche publishers like media update hit their targets. We’ve teamed up with social media tracking and reporting service amaSocial to learn about social media monitoring.
 
Social media monitoring
amaSocial
social media strategy

What is the Turing Test?

What is the Turing Test?

Media
The Turing Test is where artificial intelligence (AI) tests its humanity. Devised by computing pioneer Alan Turing in 1950, the test has been a benchmark that has defined AI for decades. Today, it is coming under renewed focus as computers become smarter and faster.
 
Turing Test
artificial intelligence
AI
humanity test

Three SA social media personalities to participate in Visa Checkout

Three SA social media personalities to participate in Visa Checkout

Marketing
Merchants in South Africa are going live with Visa Checkout, Visa’s e-commerce platform. In support of this, three of South Africa’s social influencers will share their Visa Checkout shopping stories.
 
Visa Checkout
E-commerce platform South Africa
Social influencer
Influencer marketing

Vega launches a new short course with AMASA

Vega launches a new short course with AMASA

Marketing
Vega, a brand of The Independent Institute of Education (The IIE), is launching a new short course, available at its Johannesburg and Cape Town campuses from 2018 onwards. The short course has been developed by the Advertising Media Association of South Africa (AMASA).
 
Vega School
The Independent Institute of Education
Advertising Media Association of South Africa
AMASA

Chase Software awarded <i>ERP Partner of the Year</i> at the 2017 <i>Microsoft Awards</i>

Chase Software awarded ERP Partner of the Year at the 2017 Microsoft Awards

Marketing
Microsoft has recognised Chase Software as its ERP Partner of the Year at its Partner Awards ceremony held at the Sandton Convention Centre in Johannesburg. The annual awards aim to recognise top Microsoft partners demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
 
Chase Software
2017 Microsoft Partner Awards 2017
Advertising industry South Africa
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