How to be a <i>MOST Awards</i> media legend

How to be a MOST Awards media legend

Media

Mediamark will once again be sponsoring the Media Agency Legends Award category at the MOST Awards 2019, taking place tomorrow. In anticipation of this, Mediamark has provided insights from previous winners of the award on what it takes to become a Media Agency Legend.

 
Most Awards
Media Agency Legend
South African media industry
South African media awards

Airport Ads<sup>®</sup> refreshes its corporate identity

Airport Ads® refreshes its corporate identity

Marketing

Airport Ads®, an integrated airport media advertising specialist, has announced that it has refreshed its corporate identity to mark the next step of its journey. The agency says that it has experienced exponential growth and will be extending its footprint across Africa and the Middle East.

 
Airport Ads®
airport advertising
'Limitless Solutions'

Independant Media launches its '#MYPROMISE' campaign for SA men

Independant Media launches its '#MYPROMISE' campaign for SA men

Publicity

Independent Media has launched a campaign for South African men to speak aloud a promise to the women and children of South Africa. The campaign aims to unite men and encourage them to work together to make South Africa a better place for everyone.

 
Independant Media
#MYPROMISE campaign
South African men
Social change

CWDi bids farewell to Lesley Waterkeyn

CWDi bids farewell to Lesley Waterkeyn

Marketing

Lesley Waterkeyn has stepped down as the group CEO of CWDi. Janine Kruger, who was the managing director and then group chief operating officer, has been promoted to the new group CEO.

 
CWDi
Lesley Waterkeyn
Janine Kruger

HaveYouHeard launches its new division

HaveYouHeard launches its new division

Media

HaveYouHeard, a full-service agency, has announced the launch of its new division. The new division, called inBroadcast, aims to innovate the broadcast media and branded content spaces.

 
HaveYouHeard
inBroadcast
South African broadcasting

Five ways to attract an audience at a trade show

Five ways to attract an audience at a trade show

Marketing

Trade shows are a great way to market your business, product or service to a niche audience for a limited amount of time. The whole point is to draw the audience to your station and have them engage with your brand.

 
Trade show marketing
Brand engagement
Audience engagement

Three data trends that will shape digital marketing in the future

Three data trends that will shape digital marketing in the future

Marketing

As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and interact with consumers, says Grant Lapping, managing director at DataCore Media.

 
South African digital marketing
South African data trends
consumer engagements

ANA News to expand its footprint across Africa

ANA News to expand its footprint across Africa

Media

ANA News has announced that it will shortly open offices in other African countries. The expansion aims to service the growth that the agency has experienced in the past 12 months. ANA News intends to expand its operations into Nigeria, Kenya and Egypt, with further offices still to be announced.

 
ANA News
South African wire service
content-curation business

How to encourage employee advocacy on social media

How to encourage employee advocacy on social media

Social

Business advocacy on social media is essential to the success of a company. But too often a company overlooks its greatest pool of potential advocates: it's own employees! media update's Emma Beavon shows you five ways how you can encourage employee advocacy on social media.

 
Employee advocacy
Employee advocacy on social media
Social media marketing

Ogilvy SA bids farewell to Luca Gallarelli

Ogilvy SA bids farewell to Luca Gallarelli

Marketing

Ogilvy South Africa is saying goodbye to group managing director Luca Gallarelli. The director and industry leader taking leave of the agency 17 years after he first joined.

 
Ogilvey South Africa
Ogilvy Cape Town
Luca Gallarelli
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