media update https://www.mediaupdate.co.za Latest Updates from media update Decathlon relaunches to global sports brand https://www.mediaupdate.co.za/marketing/155752/decathlon-relaunches-to-global-sports-brand Mon, 18 Mar 2024 16:00:00 GMT Decathlon, the third biggest sports company in the world, has announced &mdash; in partnership with global brand consultancy Wolff Olins &mdash; the relaunch of its brand to reflect its transformation from a French retailer to a global sports brand. The One Club announces WAATBP 2024 conference https://www.mediaupdate.co.za/marketing/155751/the-one-club-announces-waatbp-2024-conference Mon, 18 Mar 2024 14:30:00 GMT The One Club for Creativity has announced its annual <em>Where Are All The Black People (WAATBP)</em> diversity conference and career fair is set to take place on Thursday, 26 September and Friday, 27 September in New York. Golden Drum announces Omni-Channel Drum jury https://www.mediaupdate.co.za/marketing/155749/golden-drum-announces-omni-channel-drum-jury Mon, 18 Mar 2024 13:00:00 GMT <p>The <em>Golden Drum</em> has announced its <em>Omni-Channel Drum</em> jury. The section recognises campaigns that were presented through multiple communication channels.&nbsp;</p> ACA provides update on Nurturing Future Talents intern programme https://www.mediaupdate.co.za/marketing/155748/aca-provides-update-on-nurturing-future-talents-intern-programme Mon, 18 Mar 2024 11:30:00 GMT <p>The Association for Communication and Advertising (ACA) has provided an update on its internship programme. The programme is enabled through its collaboration with advertising schools, member agencies and the MICT SETA &mdash; a key player in developing skills within the sector &mdash; working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce.&nbsp;</p> DashDigital launches podcast series https://www.mediaupdate.co.za/media/155745/dashdigital-launches-podcast-series Mon, 18 Mar 2024 10:00:00 GMT DashDigital has announced the launch of its podcast series. Having kicked off in October 2023, the podcast series is now on its fourth episode. Released in February 2024 the most recent episode is centered around an interview with Julia Descole and Miranda Lopez Durnbeck, the founders of By Beyond, a female-led creative studio in Buenos Aires, Argentina. Geyser Gecko appoints Flippin' Lekker https://www.mediaupdate.co.za/marketing/155743/geyser-gecko-appoints-flippin-lekker Mon, 18 Mar 2024 08:30:00 GMT <p>Flippin' Lekker, an agency at the forefront of generative AI, marketing and communications, has announced its newest collaboration with Geyser Gecko, a solar product that provides clients with more than 50% savings in geyser electricity usage.</p> TBWA\Hunt\Lascaris wins at Creative Circle Best of 2023 Awards https://www.mediaupdate.co.za/marketing/155740/tbwahuntlascaris-wins-at-creative-circle-best-of-2023-awards Fri, 15 Mar 2024 17:30:00 GMT <p>South African advertising powerhouse TBWA\Hunt\Lascaris has announced that it excelled at the <em>Creative Circle Best of 2023 Awards, </em>which were held in Johannesburg. Its campaigns across categories solidified its position as a leader in the South African advertising scene.&nbsp;</p> New Gen Awards announces conference speakers https://www.mediaupdate.co.za/marketing/155747/new-gen-awards-announces-conference-speakers Fri, 15 Mar 2024 16:00:00 GMT <p><em>The&nbsp;New Generation Social &amp; Digital Media Awards (New Gen Awards)</em> has announced that it is presenting 11 keynote speakers and two panel discussions at the <em>'#NewGenTrends' in Marketing Conference.</em>&nbsp;The conference is proudly sponsored by Leagas Delaney South Africa.</p> Afrika Tikkun welcomes new group CEO on 30th anniversary https://www.mediaupdate.co.za/publicity/155746/afrika-tikkun-welcomes-new-group-ceo-on-30th-anniversary Fri, 15 Mar 2024 14:30:00 GMT On the occasion of its 30<sup>th</sup>&nbsp;anniversary, Afrika Tikkun has announced the appointment of Dr Onyi Nwaneri as the new group CEO. Dr Nwaneri succeeds former group CEO, Marc Lubner, who will now serve as executive deputy chairperson. Worldcom OOH announces addition to WORLDMS platform https://www.mediaupdate.co.za/publicity/155741/worldcom-ooh-announces-addition-to-worldms-platform Fri, 15 Mar 2024 13:00:00 GMT Worldcom OOH, a company specialised in Out-of-Home (OOH) at a global level, has announced that it continues to add skills to its powerful WORLDMS platform &mdash; Worldcom Media Services (WORLDMS) &mdash; to reach the right audiences.&nbsp; What will be impacting shoppers and retailers as 2024 unfolds? https://www.mediaupdate.co.za/marketing/155739/what-will-be-impacting-shoppers-and-retailers-as-2024-unfolds Fri, 15 Mar 2024 11:30:00 GMT <p>The retail sector has seen a rise in megatrends that are reshaping the sector and increasingly innovative and competitive markets over the past four years, which have significantly shifted shopper behaviour, says Serena Ho, director and head of consumer market at BDO South Africa Inc.&nbsp;</p> Jacaranda FM’s Good Morning Angels and The Smile Foundation give 22 children their smiles back https://www.mediaupdate.co.za/media/155738/jacaranda-fms-good-morning-angels-and-the-smile-foundation-give-22-children-their-smiles-back Fri, 15 Mar 2024 10:00:00 GMT <p><em>Jacaranda FM's Good Morning Angels</em> and the Smile Foundation have announced that from Monday, 11 March, Smile Week will be taking place at Universitas Academic Hospital (UAH). Through the funds raised by the station, 22 children will be getting their smiles back with the corrective surgery.&nbsp;</p> The township economy is a boon for savvy brands that know how to reach it https://www.mediaupdate.co.za/marketing/155735/the-township-economy-is-a-boon-for-savvy-brands-that-know-how-to-reach-it Fri, 15 Mar 2024 08:30:00 GMT <p>With almost a quarter of our population &mdash; around 11.6 million people &mdash; living in 532 townships across the country and a total market value estimated to be R900 billion, vast potential lies in the so-called 'township economy', says Janine Rebelo, CEO of township-specialist digital media channel Think Digital.&nbsp;&nbsp;</p> TikTok storytime https://www.mediaupdate.co.za/social/155717/tiktok-storytime Fri, 15 Mar 2024 08:30:00 GMT <p>The TikTok storytime has become an entire literary genre of its own. It is the trend that is never fading and the gift that keeps on giving. In recent weeks, this trend took on a new life with Reesa Teesa sharing her story, giving viral a whole new meaning.&nbsp;</p> Global Recycling Day means a second life for your used coffee capsule https://www.mediaupdate.co.za/publicity/155734/global-recycling-day-means-a-second-life-for-your-used-coffee-capsule Fri, 15 Mar 2024 07:00:00 GMT <p>Global Recycling Day is celebrated annually on 18 March, says the team at Nestl&eacute; Nespresso SA. The team adds that Global Recycling Day was created in 2018 to help recognise and celebrate the important role that recycling plays in preserving our precious primary resources and securing the future of our planet.</p> 'Go Spiritual India' campaign to promote Indian spirituality globally https://www.mediaupdate.co.za/publicity/155737/go-spiritual-india-campaign-to-promote-indian-spirituality-globally Thu, 14 Mar 2024 17:30:00 GMT Go Spiritual India has announced the launch of a new initiative that is aimed at spreading Indian spirituality worldwide. The 'Go Spiritual India' campaign seeks to showcase the teachings and wisdom of Indian spiritual traditions to a global audience. The key role of first-party data in a cookieless world https://www.mediaupdate.co.za/marketing/155736/the-key-role-of-first-party-data-in-a-cookieless-world Thu, 14 Mar 2024 16:00:00 GMT In today's competitive digital landscape, every marketing cent counts for your cut of the attention economy, says the team at Flow.&nbsp;The move away from third-party cookies, driven by privacy considerations, presents both challenges and opportunities for digital marketers, the team adds.&nbsp; What to consider when connecting to South African consumers in 2024 https://www.mediaupdate.co.za/marketing/155733/what-to-consider-when-connecting-to-south-african-consumers-in-2024 Thu, 14 Mar 2024 14:30:00 GMT Merriam-Webster chose 'authentic' as its word of the year for 2023, based on a major rise in searches for the meaning of the word,&nbsp;says&nbsp;Arpan Sur, senior director of marketing, sub-Saharan Africa at Mondelez International. In the marketing world, authenticity has been a buzzword for much longer &mdash; and will continue to be a north star for the foreseeable future, adds&nbsp;Sur.&nbsp; PAMSA urges SA to improve recycling habits this Global Recycling Day https://www.mediaupdate.co.za/publicity/155730/pamsa-urges-sa-to-improve-recycling-habits-this-global-recycling-day Thu, 14 Mar 2024 13:00:00 GMT While South Africa recycles an average 1.1 million tonnes of paper and paper packaging each year, a significant amount is lost when it is discarded with wet waste &mdash; lost to the environment as litter or stored up in homes and businesses as documents and paper packaging, says&nbsp;Samantha Choles, communications manager for Paper Manufacturers Association of South Africa (PAMSA). Mamelodi Sundowns' ladies squad and Tiger Brands provide sanitary pads https://www.mediaupdate.co.za/publicity/155729/mamelodi-sundowns-ladies-squad-and-tiger-brands-provide-sanitary-pads Thu, 14 Mar 2024 11:30:00 GMT Tiger Brands has announced that more than 800 six and seventh-grade school girls&nbsp;received a donation of 2 600 packs of sanitary pads from the brand.&nbsp;The handover ceremony was held at Rebontsheng Primary School in Vosloorus, which is a beneficiary of the Tiger Brands Foundation national school breakfast programme. Marketing tips for days of celebration [Infographic] https://www.mediaupdate.co.za/marketing/155732/marketing-tips-for-days-of-celebration-infographic Thu, 14 Mar 2024 11:00:00 GMT <p>It's finally that time of the year when public holidays and commemorative days <em>fill</em> our calendars. While it can be relaxing for some, marketers are busy preparing campaigns, posts and events to mark these yearly occasions. To help ease the stress, we've compiled some tips just for you.&nbsp;</p> Measure what matters in OOH https://www.mediaupdate.co.za/marketing/155728/measure-what-matters-in-ooh Thu, 14 Mar 2024 10:00:00 GMT Measure what matters; in markets with little or no credible industry measurement, it is still possible to create the necessary metrics, says&nbsp;Ocean Outdoor's group CEO Tim Bleakley. Briefly News partners with Africa Check https://www.mediaupdate.co.za/media/155727/briefly-news-partners-with-africa-check Thu, 14 Mar 2024 08:30:00 GMT <em>Briefly News</em>, a South African digital media and news platform,&nbsp;has announced its partnership with Africa Check, Africa's first independent fact-checking organisation that promotes accuracy in public debate and the media in Africa. With the increase of fake news and inaccurate narratives, this partnership affirms <em>Briefly's</em> commitment to impactful and ethical journalism. Why having a strong USP is crucial for marketing triumph https://www.mediaupdate.co.za/marketing/155715/why-having-a-strong-usp-is-crucial-for-marketing-triumph Thu, 14 Mar 2024 08:30:00 GMT The Unique Selling Point (USP) is all but a new concept. In fact, it's almost as if it has re-emerged amid the whirlwind of new marketing tactics constantly coming up. That, however, doesn't make a well-crafted USP less crucial to the success of any brand's marketing. Out-of-Home back on track says WOO president https://www.mediaupdate.co.za/marketing/155725/out-of-home-back-on-track-says-woo-president Thu, 14 Mar 2024 07:00:00 GMT Out-of-Home (OOH) is back on track, says WOO president Tom Goddard. Goddard adds that global OOH revenue looks set to exceed 2022's USD$36.8-billion &mdash; a full recovery from the pandemic &mdash; with six factors set to drive further growth in 2024 and beyond. HOT 102.7FM and Moneyweb launch new business show https://www.mediaupdate.co.za/media/155722/hot-1027fm-and-moneyweb-launch-new-business-show Wed, 13 Mar 2024 17:30:00 GMT <em>HOT 102.7FM</em> has announced that it has concluded a strategic partnership with respected financial media group Moneyweb. The station has also launched a new business show to strengthen its existing on-air offering. <em>HOT Business with Moneyweb</em>&nbsp;launched on Monday, 4 March and is on air Monday to Thursday between 18:00 and 19:00. SAP announces 2024 SAP Africa Partner Awards winners https://www.mediaupdate.co.za/marketing/155724/sap-announces-2024-sap-africa-partner-awards-winners Wed, 13 Mar 2024 16:00:00 GMT SAP has announced the winners of its latest <em>SAP Africa Partner Awards</em>. At a event held in the Cape Winelands, the <em>SAP Africa Partner Awards</em> recognised excellence within SAP's partner ecosystem throughout Africa. 2024 Telkom Radio Awards opens entries https://www.mediaupdate.co.za/media/155723/2024-telkom-radio-awards-opens-entries Wed, 13 Mar 2024 14:30:00 GMT Telkom has announced that entries for the 14<sup>th</sup> annual <em>Telkom Radio Awards</em> open on Tuesday, 19 March and stations are invited to start preparing their submissions. Entries close on Friday, 14 June. 2024 marks a milestone year as the radio industry celebrates 100 years of radio in South Africa.&nbsp; RADA Inspire announces 'Road Safety Awareness' campaign https://www.mediaupdate.co.za/publicity/155720/rada-inspire-announces-road-safety-awareness-campaign Wed, 13 Mar 2024 13:00:00 GMT RADA has announced that March marks the start of the 2024 RADA 'Inspire' campaign &mdash; an initiative created to ignite inspiration and promote positive change in communities. During March, RADA focuses on raising awareness, starting conversations and finding practical solutions for various aspects of road safety.&nbsp; KMR & Creative Circle enter three-year sponsorship agreement https://www.mediaupdate.co.za/media/155719/kmr--creative-circle-enter-three-year-sponsorship-agreement Wed, 13 Mar 2024 11:30:00 GMT <p>Kagiso Media Radio (KMR) has announced a new sponsorship deal with the non-profit organisation (NPO) Creative Circle (CC). The agreement, which will run until Sunday, 28 February 2027, includes the sponsorship of Creative Circle's <em>Ad of the Month</em> and <em>Best of the Year</em> <em>Awards</em>.</p> The Brave Group announces three strategic senior appointments https://www.mediaupdate.co.za/marketing/155721/the-brave-group-announces-three-strategic-senior-appointments Wed, 13 Mar 2024 10:00:00 GMT The Brave Group has announced three strategic senior appointments, underscoring its ongoing commitment to leadership excellence, innovative client service and fostering internal growth. This move highlights the group's dedication to the shared value ethos by promoting from within and offering meaningful opportunities to team members. CliffCentral pivots with two new podcasting platforms https://www.mediaupdate.co.za/media/155718/cliffcentral-pivots-with-two-new-podcasting-platforms Wed, 13 Mar 2024 08:30:00 GMT After a decade at the forefront of podcasting in South Africa, <em>CliffCentral.com</em> founders Gareth Cliff and Rina Broomberg have announced the start of a new chapter. One on One Productions, the visionary force behind <em>CliffCentral</em>, has announced two strategic pivots that mark the launch of <em>Podcast Party</em> and The Real Network. The media’s role in human rights education — in 300 words or less https://www.mediaupdate.co.za/media/155712/the-medias-role-in-human-rights-education--in-300-words-or-less Wed, 13 Mar 2024 08:30:00 GMT <p>Human rights are a universal thing. Every person in the world has them. However, not everyone knows them, despite the fact that most people have access to at least one form of media. This is one of the reasons why the media can and should educate people on human rights.&nbsp;</p> The One Club welcomes three to its board of directors https://www.mediaupdate.co.za/marketing/155716/the-one-club-welcomes-three-to-its-board-of-directors Wed, 13 Mar 2024 07:00:00 GMT The One Club for Creativity has announced that it has added three leaders to its board of directors. Board member responsibilities include providing guidance on its career development, education and diversity programmes, as well as connecting the club with advertising and design schools and nominating creatives to serve on juries for&nbsp;<em>The One Show</em> and <em>ADC Annual Awards.&nbsp;</em> Four proven and implementable strategies to living green https://www.mediaupdate.co.za/publicity/155714/four-proven-and-implementable-strategies-to-living-green Tue, 12 Mar 2024 14:30:00 GMT The earth's natural resources &mdash; such as clean water, fossil fuels and even arable land &mdash; are finite. This is why, if we are to preserve them for future generations, we have to use these resources efficiently and responsibly, says Orrin Cottle, CEO of Brahman Hills.&nbsp; PR tips from The Devil Wears Prada https://www.mediaupdate.co.za/publicity/155713/pr-tips-from-the-devil-wears-prada Tue, 12 Mar 2024 14:30:00 GMT <p>"<em>All right, everyone, gird your loins!</em>" We are sharing some fashionable PR tips from one of the most iconic movies to ever hit our screens: <strong>the one and only</strong> <em>The Devil Wears Prada</em>. And if you are a PR looking for some tips from an unexpected place, then you have clicked on the right article!&nbsp;</p> Creative communications agency DarkMatter opens PR division https://www.mediaupdate.co.za/publicity/155709/creative-communications-agency-darkmatter-opens-pr-division Tue, 12 Mar 2024 13:00:00 GMT <p>Creative Communications company DarkMatter has announced that due to remarkable organic growth, the company will now be extending its current product offering to include digital, traditional and integrated public relations (PR).</p> 5FM launches SA's first high school war cry championship https://www.mediaupdate.co.za/media/155707/5fm-launches-sas-first-high-school-war-cry-championship Tue, 12 Mar 2024 11:30:00 GMT <p><em>5FM</em>, South Africa's favourite youth radio station, has launched South Africa's first showcase of the best war cries in the country:&nbsp;<em>The 5 Drive War Cry Championship</em>.</p> TCL ranked in top two global TV brands for second consecutive year https://www.mediaupdate.co.za/marketing/155710/tcl-ranked-in-top-two-global-tv-brands-for-second-consecutive-year Tue, 12 Mar 2024 10:30:00 GMT <p>TCL Electronics, a consumer electronics brand, has again been recognised by the market research company Omdia. According to Omdia's <em>Global TV Sets Report</em> 2023, TCL has maintained its second position in the global TV market by brand for the second year in a row, with a total of 25.26 million units in TV shipment, which represents a 12.5% market share.&nbsp;</p> Key Communications names 50 most influential women storytellers https://www.mediaupdate.co.za/publicity/155708/key-communications-names-50-most-influential-women-storytellers Tue, 12 Mar 2024 08:30:00 GMT <p>Key Communications has released a list of 50 most influential women storytellers of the New Bharat. The Key Communications initiative is aimed at recognising the modern storytellers from the world of media and content creators who are shaping conversations leading to economic, social and political transformation in the country.&nbsp;</p> Momentum Metropolitan Holdings appoints Rogerwilco https://www.mediaupdate.co.za/marketing/155706/momentum-metropolitan-holdings-appoints-rogerwilco Tue, 12 Mar 2024 07:00:00 GMT <p>Rogerwilco, the multi-award-winning digital marketing and customer experience (CX) agency, has been appointed to partner with Momentum Metropolitan Holdings (MMH) for the group's performance marketing. Rogerwilco is one of nine agencies recently appointed to elevate the organisation's public image and build further credibility within the financial services sector.&nbsp;</p> Golden Drum announces One-Channel jury https://www.mediaupdate.co.za/marketing/155705/golden-drum-announces-one-channel-jury Mon, 11 Mar 2024 14:30:00 GMT <p><em>Golden Drum</em> has announced that the <em>One-Channel</em> jury will be led by Guy Wieynk, global chief executive officer at AnalogFolk Group (AFG), United Kingdom (UK).&nbsp;</p> 2024 Gerety Awards campaign announces deadline and call for entries https://www.mediaupdate.co.za/marketing/155704/2024-gerety-awards-campaign-announces-deadline-and-call-for-entries Mon, 11 Mar 2024 13:00:00 GMT <p>The <em>Gerety Awards</em> has announced that its 2024 deadline is Friday, 12 April. As the standard deadline approaches, the <em>Gerety Awards</em> has relaunched its call for entries campaign, created by renowned Canadian agency Cossette, to emphasise the unique perspective of the <em>Gerety j</em>ury and the importance of its vision.</p> Red & Yellow students win trip to Harvard University https://www.mediaupdate.co.za/marketing/155703/red--yellow-students-win-trip-to-harvard-university Mon, 11 Mar 2024 11:30:00 GMT <p>Red &amp; Yellow Creative School of Business (Red &amp; Yellow) has announced that four BCom Marketing students from the school have won the Honoris United Universities Impact Challenge, earning them mentoring and a trip to Harvard University.&nbsp;</p> Oceans 8 Charity Swim announces first-of-its-kind water swim event https://www.mediaupdate.co.za/publicity/155700/oceans-8-charity-swim-announces-first-of-its-kind-water-swim-event Mon, 11 Mar 2024 10:30:00 GMT <p>Oceans 8 Charity Swim has announced the country&rsquo;s first-of-its-kind open water swim, organised exclusively by charities for charities, is returning to Durban's shores this winter. Fast becoming an iconic local event, Ocean 8 Charity Swim will take place at Durban Undersea Club on Saturday, 15 June and Sunday, 16 June in a one-mile, four-mile and eight-mile format.&nbsp;</p> Hyundai Motor's campaign positions carbon neutrality as ‘The Last Safety Feature' https://www.mediaupdate.co.za/marketing/155701/hyundai-motors-campaign-positions-carbon-neutrality-as-the-last-safety-feature Mon, 11 Mar 2024 08:30:00 GMT <p>Jung von Matt NECKAR has announced that it has launched a global campaign for Hyundai. Titled 'The Last Safety Feature,' the campaign tackles the pressing issue of carbon neutrality head-on. This campaign aims to bring the message that amidst the plethora of safety features present in modern vehicles, none can shield us from the catastrophic impacts of climate change.&nbsp;</p> Workbench rolls out integrated campaign for Halfway Group https://www.mediaupdate.co.za/marketing/155698/workbench-rolls-out-integrated-campaign-for-halfway-group Mon, 11 Mar 2024 07:00:00 GMT <p>Workbench has announced the rollout of its integrated campaign for Halfway Group. The group, which is an automotive and services giant, tasked its lead integrated communication agency Workbench to develop the multifaceted, consumer-facing communication campaign.&nbsp;&nbsp;</p> Warras and PH launch The Shady PHodcast https://www.mediaupdate.co.za/media/155699/warras-and-ph-launch-the-shady-phodcast Fri, 08 Mar 2024 16:00:00 GMT <p>The Real Network has announced the launch of&nbsp;<em>The Shady PHodcast</em>, hosted by Warrick 'Warras The Shady Lurker' Stock (Warras) and Phind'Gcobe 'DJ PH' Madubela (PH). The media personalities' fearless opinions on the world of pop culture, among other news interests, is what will turn tables and up the ante in a reimagined way.&nbsp;</p> DKMS Africa and Khayelitsha cyclists gear up to save lives https://www.mediaupdate.co.za/publicity/155697/dkms-africa-and-khayelitsha-cyclists-gear-up-to-save-lives Fri, 08 Mar 2024 14:30:00 GMT <p>DKMS Africa has announced that on Sunday, 10 March, 10 cyclists from the Velokhaya Life Cycling Academy will be competing in the Cape Town Cycle Tour to raise awareness about blood cancer. The Khayelitsha-based non-profit organisation has partnered with the cyclists in their efforts to help with the organization's fundraising efforts for patients in need of stem cell transplantations.&nbsp;</p> Airport Ads® boom traffic at Cape Town International Airport https://www.mediaupdate.co.za/marketing/155695/airport-ads-boom-traffic-at-cape-town-international-airport Fri, 08 Mar 2024 13:00:00 GMT <p>Airport Ads<sup>&reg;</sup>, which is part of the Provantage family of companies, has announced that the booming traffic at Cape Town International offers brands multiple opportunities to connect with local and international visitors to the airport.&nbsp;</p> Visa announces Mo Salah as brand ambassador https://www.mediaupdate.co.za/marketing/155696/visa-announces-mo-salah-as-brand-ambassador Fri, 08 Mar 2024 11:30:00 GMT <p>Visa, a world leader in digital payments, has announced a new partnership with Egyptian football legend Mohamed Salah to be a Visa ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria and South Africa.&nbsp;</p> RX AFRICA wins eight AAXO ROAR Awards https://www.mediaupdate.co.za/marketing/155694/rx-africa-wins-eight-aaxo-roar-awards Fri, 08 Mar 2024 10:00:00 GMT <p>RX Africa has announced that it continues to be a leading premier exhibition organiser after winning eight <em>ROAR Awards</em>. The awards were hosted by the Association of African Exhibition Organisers (AAXO).&nbsp;</p> Top tips for female influencers [Infographic] https://www.mediaupdate.co.za/social/155693/top-tips-for-female-influencers-infographic Fri, 08 Mar 2024 10:00:00 GMT <p>Making your mark on social media is no easy task, and this is especially true for women who are trying to reach influencer status. But there are a few things that you can do to help you get there and stay there!</p> 2024 DMEXCO announces theme https://www.mediaupdate.co.za/marketing/155692/2024-dmexco-announces-theme Fri, 08 Mar 2024 07:00:00 GMT <p>The 2024 DMEXCO, which is taking place in Cologne between Wednesday, 18 September and Thursday, 19 September, will be 'Prompting the Future'. With this theme, Europe's leading digital marketing and tech event will be showcasing the vast potential of digital technologies in marketing and communication.&nbsp;</p> M&C Saatchi Abel's Mike Abel announces new podcast https://www.mediaupdate.co.za/media/155691/mc-saatchi-abels-mike-abel-announces-new-podcast Thu, 07 Mar 2024 14:30:00 GMT <p>M&amp;C Saatchi Abel's Mike Abel, one of South Africa's leading marketing, advertising and communications specialists, has announced the launch of his new podcast, <em>Willing &amp; Abel</em>. Abel is the founder of the award-winning agency M&amp;C Saatchi Abel, a fast-growing advertising agency in South Africa.&nbsp;</p> The SADC Business Council Tourism Alliance concludes tourism pilot project https://www.mediaupdate.co.za/publicity/155690/the-sadc-business-council-tourism-alliance-concludes-tourism-pilot-project Thu, 07 Mar 2024 13:00:00 GMT <p>The SADC Business Council Tourism Alliance has announced that it has concluded the successful completion of a pilot project on tourism disaster risk management and crisis communication for the Southern African Development Community (SADC) region.</p> INMA announces 2024 Global Media Awards finalists https://www.mediaupdate.co.za/marketing/155689/inma-announces-2024-global-media-awards-finalists Thu, 07 Mar 2024 11:30:00 GMT <p>The International News Media Association (INMA) has announced the 193 finalists for the 2024 INMA <em>Global Media Awards</em>. The awards highlight themes around the use of AI in newsroom innovation, promoting the public good campaigns, reaching younger audiences, sports, the war in Ukraine and user engagement.</p> The BRC hosts Ian Garland for RAMS AMPLIFY™ presentation https://www.mediaupdate.co.za/media/155688/the-brc-hosts-ian-garland-for-rams-amplify-presentation Thu, 07 Mar 2024 10:00:00 GMT <p>The Broadcast Research Council of South Africa (BRC) has announced that Ian Garland of Milton Data will be visiting South Africa. Garland will be presenting the nature of the new&nbsp;RAMS (Radio Audience Measurement) AMPLIFY&trade; Reach &amp; Frequency data model to the media and advertising industry.&nbsp;</p> Master the marketing funnel https://www.mediaupdate.co.za/marketing/155680/master-the-marketing-funnel Thu, 07 Mar 2024 08:30:00 GMT <p>Every customer goes through a journey the <em>minute</em> they use a service or purchase a product. That journey is called the marketing funnel. This is a term that every marketer is familiar with, but making the most of that funnel or journey can get tricky.</p> Outdoor Network’s rotating digital billboard network goes national https://www.mediaupdate.co.za/marketing/155686/outdoor-networks-rotating-digital-billboard-network-goes-national Thu, 07 Mar 2024 07:30:00 GMT <p>Outdoor Network, which is part of the Provantage family of companies, has announced that it has achieved national presence with its digital rotator network &mdash; having launched an additional rotating site in Kimberley. The network of large-format digital screens now spans all nine provinces, with 20 digital rotators countrywide.&nbsp;</p> TASTE reaches one million monthly consumers https://www.mediaupdate.co.za/media/155684/taste-reaches-one-million-monthly-consumers Thu, 07 Mar 2024 07:00:00 GMT <p><span lang="EN-GB" style="font-size: 12pt; font-family: Aptos, sans-serif;">Woolworths's <em>TASTE </em>has announced that it has reached over one million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 &mdash; a new high for the award-winning retail brand.&nbsp;</span></p> National Department of Health and AstraZeneca address community based screening for NCDs https://www.mediaupdate.co.za/publicity/155687/national-department-of-health-and-astrazeneca-address-community-based-screening-for-ncds Wed, 06 Mar 2024 14:30:00 GMT <p>The National Department of Health has announced that it has joined forces with AstraZeneca. Through its Phakamisa programme, the duo will strive to intensify community-based screening aimed at preventing and controlling non-communicable diseases (NCDs)&nbsp;in South Africa.&nbsp;</p> Bravado announces transformation into a brand experience agency https://www.mediaupdate.co.za/marketing/155685/bravado-announces-transformation-into-a-brand-experience-agency Wed, 06 Mar 2024 13:00:00 GMT Bravado, which is part of the Brave Group, has announced a strategic evolution from a brand activation offering to a brand experience and strategy agency. This is a response to the rapidly changing landscape of consumer engagement and brand differentiation that is needed more than ever in a saturated market. 2024 Loeries opens entries https://www.mediaupdate.co.za/marketing/155683/2024-loeries-opens-entries Wed, 06 Mar 2024 11:30:00 GMT <p>The <em>Loeries </em>has announced that entries for the 2024 awards are now open. The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience between Saturday, 1 July 2023 and Sunday, 30 June 2024. The early bird entry deadline is set for Friday, 3 May, and the entry phase is planned to close on Friday, 31 May.</p> Why the female voice is vital in media spaces https://www.mediaupdate.co.za/media/155682/why-the-female-voice-is-vital-in-media-spaces Wed, 06 Mar 2024 11:30:00 GMT <p>International Women's Day is approaching, and for this special day, we wanted to explore why the female voice is vital in media spaces. The media plays a huge role in shaping the public's opinion, which is why it is important to have more female voices represented.</p> Red Ribbon Communications celebrates 21 years of PR https://www.mediaupdate.co.za/publicity/155681/red-ribbon-communications-celebrates-21-years-of-pr Wed, 06 Mar 2024 10:00:00 GMT In an era where the digital landscape undergoes rapid transformations, enduring for over two decades is a significant feat. We've adapted by embracing challenges and explore new concepts, says Ronelle Bester,&nbsp;founder of Red Ribbon Communications. Bester adds that by taking risks and trying new services, we constantly innovated and managed to stay ahead of the curve.&nbsp; May the future be female https://www.mediaupdate.co.za/marketing/155679/may-the-future-be-female Wed, 06 Mar 2024 08:30:00 GMT <p>The year ahead is filled with talks around various trends. This includes topics such as AI, humour, brand purpose, blockchain, video, gaming and buzzwords of all kinds, says Loyiso Twala, chief creative officer at McCann Joburg.&nbsp;<br /><br /></p> Over 300 paws to walk the Sea Point promenade https://www.mediaupdate.co.za/publicity/155678/over-300-paws-to-walk-the-sea-point-promenade Wed, 06 Mar 2024 07:00:00 GMT <p><span lang="EN-US" style="mso-ansi-language: EN-US;">The Paws on the Promenade, a dog walk fundraiser hosted by the Mdzananda Animal Clinic in Khayelitsha, is set to take place after a three-year break. The event is held in partnership with Vondi's Holistic Pet Nutrition.&nbsp;</span></p> AAXO ROAR Awards celebrates exhibition industry excellence https://www.mediaupdate.co.za/marketing/155677/aaxo-roar-awards-celebrates-exhibition-industry-excellence Tue, 05 Mar 2024 17:30:00 GMT <p>The Association of African Exhibition Organisers (AAXO) has announced that it hosted its <em>ROAR Awards</em> ceremony on Thursday, 29 February at presenting venue sponsor Gallagher Convention Centre in Midrand. The awards honoured outstanding achievements in the exhibition industry.&nbsp;</p> WOO extends global reach with 13 new members https://www.mediaupdate.co.za/marketing/155675/woo-extends-global-reach-with-13-new-members Tue, 05 Mar 2024 16:00:00 GMT The World Out of Home Organization (WOO) has announced that it is boosting its membership growth with the addition of another 13 organisations. Eight of them are from the APAC region, three are from Europe, one from the United States and one is from Africa. Dove announces '#FaceOf10' campaign https://www.mediaupdate.co.za/marketing/155676/dove-announces-faceof10-campaign Tue, 05 Mar 2024 14:30:00 GMT Steadfast in its commitment to promoting real beauty and self-esteem, Dove has announced the launch of its '#TheFaceof10' campaign. The campaign is designed to cast a spotlight on the absurdity of young girls being pushed towards anti-ageing products and empower parents and caregivers to lead positive conversations about beauty, confidence and self-esteem with their children. East Coast Radio announces MANCOSA ECR Business Breakfast https://www.mediaupdate.co.za/media/155674/east-coast-radio-announces-mancosa-ecr-business-breakfast Tue, 05 Mar 2024 13:00:00 GMT <em>East Coast Radio (ECR) </em>has announced its continued partnership with MANCOSA for the upcoming Business Breakfast, set to take place Thursday, 11 April at the Durban ICC.&nbsp;Following the success of the previous business breakfast, 2024's event guarantees an unparalleled networking opportunity. Incubeta appoints new global CEO https://www.mediaupdate.co.za/marketing/155673/incubeta-appoints-new-global-ceo Tue, 05 Mar 2024 11:30:00 GMT International digital marketing partner Incubeta has announced the appointment of Jacques van Niekerk as its new global CEO. According to Incubeta, this marks a significant milestone in its journey towards amplifying its global impact and enhancing its suite of data-driven services to meet the evolving needs of its international customers. Absa RUN YOUR CITY Series partners with CANSA https://www.mediaupdate.co.za/publicity/155672/absa-run-your-city-series-partners-with-cansa Tue, 05 Mar 2024 10:00:00 GMT The Absa RUN YOUR CITY Series organisers have announced that they have welcomed the Cancer Association of South Africa (CANSA) as the official charity for the entire series of events. In 2024, the events will take place in Gqeberha, Cape Town, Durban, Tshwane and Johannesburg. OFM breaks the rules on Leap Day https://www.mediaupdate.co.za/media/155671/ofm-breaks-the-rules-on-leap-day Tue, 05 Mar 2024 08:30:00 GMT <em>OFM</em>&nbsp;has announced that it broke all the rules on Leap Day to allow 'anything to happen' on radio. The station earmarked Thursday, 29 February as&nbsp;<em>Anything Can Happen Day</em> and saw its presenters surprising and entertaining listeners with chances to win as well as granting their wishes for requests regarding unusual music choices. Public relations versus public affairs [Infographic] https://www.mediaupdate.co.za/publicity/155658/public-relations-versus-public-affairs-infographic Tue, 05 Mar 2024 08:30:00 GMT Most people think they know just about everything there is to know about PR. How complicated can it be? Yes, some of it is quite simple, but when people start using public regulations and public affairs interchangeably, things can get a little confusing. That is why we are here to unblur the lines. EAA Foundation, AFD and Silatech join forces https://www.mediaupdate.co.za/publicity/155670/eaa-foundation-afd-and-silatech-join-forces Tue, 05 Mar 2024 07:00:00 GMT Education Above All (EAA) Foundation, in collaboration with Agence Fran&ccedil;aise de D&eacute;veloppement (AFD) and Silatech, has announced a strategic partnership aimed at creating a significant impact on access to education, climate action and employment opportunities across Africa and Asia. Decorex Africa wins triple accolades at 2024 AAXO Roar Awards https://www.mediaupdate.co.za/marketing/155669/decorex-africa-wins-triple-accolades-at-2024-aaxo-roar-awards Mon, 04 Mar 2024 17:30:00 GMT Decorex Africa has announced that the winners of the 2024&nbsp;Association of African Exhibition Organisers (AAXO) <em>Roar Awards</em>&nbsp;were announced at a prizegiving gala evening. The event was held at Gallagher Convention Centre in Johannesburg on Thursday, 29 February. EcoTraining joins global celebration of World Wildlife Day https://www.mediaupdate.co.za/publicity/155667/ecotraining-joins-global-celebration-of-world-wildlife-day Mon, 04 Mar 2024 16:00:00 GMT EcoTraining, a leading provider of professional field guides and wildlife training programmes, has announced it is participating in the global celebration of World Wildlife Day, on Sunday, 3 March. Golden Drum competition opens for entries https://www.mediaupdate.co.za/marketing/155665/golden-drum-competition-opens-for-entries Mon, 04 Mar 2024 14:30:00 GMT <em>The Golden Drum</em> Competition has announced that it has opened entries and is admitting all works that have been aired, published or implemented for the first time between Tuesday, 22 August 2023 and Wednesday, 21 August 2024. Agencies, advertisers, clients, design / production houses, media companies and other creatives from 42 countries are invited to enter their works. IAB SA calls for 2024Online AdSpend Report participation https://www.mediaupdate.co.za/marketing/155666/iab-sa-calls-for-2024online-adspend-report-participation Mon, 04 Mar 2024 13:00:00 GMT The International Advertising Bureau of South Africa (IAB SA) has announced the call for participation in the 2024 <em>Online AdSpend Report</em>. Since 2012, the IAB SA has published its <em>Internet Advertising Revenue Report</em>, which is conducted by PwC and more commonly known as the <em>Online AdSpend Report</em>. A look into the employment crisis in the advertising and communications industry https://www.mediaupdate.co.za/publicity/155663/a-look-into-the-employment-crisis-in-the-advertising-and-communications-industry Mon, 04 Mar 2024 11:30:00 GMT As an advertising company deeply embedded in South Africa's economic landscape, we can't help but feel the repercussions of the country's escalating unemployment crisis, says the Serufe Team. Cruyff courts unveiled in Afrika Tikkun centres https://www.mediaupdate.co.za/publicity/155664/cruyff-courts-unveiled-in-afrika-tikkun-centres Mon, 04 Mar 2024 10:00:00 GMT Afrika Tikkun has announced that the month of February saw the unveiling of the newly inaugurated Cruyff Courts in its Diepsloot and Mfuleni centres, in Johannesburg and the Western Cape respectively. AstraZeneca launches '#hearts2help' campaign for CHD babies https://www.mediaupdate.co.za/publicity/155662/astrazeneca-launches-hearts2help-campaign-for-chd-babies Mon, 04 Mar 2024 08:30:00 GMT AstraZeneca has announced the launch of its '#hearts2help' campaign for babies with Congenital heart disease (CHD). The campaign was initiated through its support programme Yes2Nurture, and it aims to support infants born with&nbsp;CHD. Rothko Brand Partners announces leadership transition and vision for the future https://www.mediaupdate.co.za/marketing/155659/rothko-brand-partners-announces-leadership-transition-and-vision-for-the-future Mon, 04 Mar 2024 07:00:00 GMT Rothko Brand Partners, a Cape Town-based content marketing agency, has announced a leadership transition with the appointment of Inam Qoma as the company's new Chief Executive Officer (CEO). The transition is effective immediately. Inam succeeds Jane Notten, who is stepping down after more than 20 years as founder and CEO. Spotlighting TikTok's global trailblazers https://www.mediaupdate.co.za/social/155661/spotlighting-tiktoks-global-trailblazers Fri, 01 Mar 2024 14:30:00 GMT To the TikTok creator community: For as long as I can remember, I have been captivated by the magic of storytelling and its ability to connect people all over the world, says Adam Presser, head of operations and trust and safety at TikTok. Presser adds that storytelling helps us learn from one another, celebrate our joy and dream of a better future. Salesforce announces fourth quarter fiscal 2024 results https://www.mediaupdate.co.za/marketing/155660/salesforce-announces-fourth-quarter-fiscal-2024-results Fri, 01 Mar 2024 13:00:00 GMT Salesforce (NYSE: CRM), the top AI CRM, has announced the results for its fiscal fourth quarter and full fiscal year 2024, which ended on Sunday, 31 January. Brave Group listed in Scope Survey Client Satisfaction category's top three https://www.mediaupdate.co.za/marketing/155657/brave-group-listed-in-scope-survey-client-satisfaction-categorys-top-three Fri, 01 Mar 2024 11:30:00 GMT The Brave Group, an integrated communications company, has been listed as one of the top three agencies in the <em>Client Satisfaction</em> category in the latest Scopen Agency <em>Scope Survey.&nbsp;</em> OFM welcomes Nadine Blom from 1 April https://www.mediaupdate.co.za/media/155655/ofm-welcomes-nadine-blom-from-1-april Fri, 01 Mar 2024 10:00:00 GMT <em>OFM</em> has announced that Nadine Blom, a well-known singer, motivational speaker and the founder of the Supercool for Jesus brand, will move in behind the mic on 'The Sound of Your Life' as of Monday, 1 April. Empact Group hosts marketing, PR and social media session for SMEs https://www.mediaupdate.co.za/marketing/155654/empact-group-hosts-marketing-pr-and-social-media-session-for-smes Fri, 01 Mar 2024 08:30:00 GMT Empact Group, a purpose-led, 100% South African-owned company, has announced that it continues to demonstrate its commitment to empowering small businesses through its Enterprise and Supplier Development (ESD) programme. Celebrating Human Rights Day on social media [Infographic] https://www.mediaupdate.co.za/social/155618/celebrating-human-rights-day-on-social-media-infographic Fri, 01 Mar 2024 08:30:00 GMT March is Human Rights Month. While we are all excited by a public holiday on the 21<sup>st</sup>, we cannot let the reason behind the day be ignored. It is a significant day for South Africans, which is why it is important to celebrate Human Rights Day. In 2024, we celebrate things by posting on social media. Sungrow unveils energy solution for South Africa https://www.mediaupdate.co.za/publicity/155653/sungrow-unveils-energy-solution-for-south-africa Fri, 01 Mar 2024 07:00:00 GMT Sungrow, a global leader in renewable energy solutions, has announced the upcoming launch of its latest product in South Africa. The company's mission is to bring clean, reliable energy to households and businesses across the country, and with this in mind, it has introduced a new solution tailored to the South African market. Why marketers should work with micro-influencers https://www.mediaupdate.co.za/marketing/155656/why-marketers-should-work-with-micro-influencers Thu, 29 Feb 2024 15:00:00 GMT Marketers are always on the hunt to find new and effective ways to get the best exposure for their brands. We often think that bigger is better, but sometimes you need to think smaller instead. What do we mean by that? <em>Well</em>, have you ever considered the impact your brand would have by working with <em>micro</em>-influencers? Ogilvy Health pioneers SA's first patient-led cancer registry https://www.mediaupdate.co.za/publicity/155652/ogilvy-health-pioneers-sas-first-patient-led-cancer-registry Thu, 29 Feb 2024 14:30:00 GMT As a market leader in health communications, Ogilvy Health has announced its support for the launch of South Africa's first patient-led cancer registry. This groundbreaking initiative signifies a major breakthrough in the fight against cancer, highlighting the critical importance of data-driven healthcare strategies. Jack Black's Taproom hosts Wavescape Art Board Charity Auction https://www.mediaupdate.co.za/publicity/155651/jack-blacks-taproom-hosts-wavescape-art-board-charity-auction Thu, 29 Feb 2024 13:00:00 GMT Jack Black has announced its continued partnership with the <em>Wavescape Surf and Ocean Festival</em>. At the heart of the festival is the <em>Wavescape</em> Art Board Charity Auction, hosted at Jack Black's Taproom. TDMC named Google Premier Partner for third consecutive year https://www.mediaupdate.co.za/marketing/155650/tdmc-named-google-premier-partner-for-third-consecutive-year Thu, 29 Feb 2024 11:30:00 GMT The Digital Media Collective (TDMC), one of South Africa's leading independent e-commerce and performance marketing agencies, has announced that it has been named a Google Premier Partner across Southern Africa for the third consecutive year. EcoTraining celebrates digital learning and education on Digital Learning Day https://www.mediaupdate.co.za/publicity/155649/ecotraining-celebrates-digital-learning-and-education-on-digital-learning-day Thu, 29 Feb 2024 10:00:00 GMT EcoTraining has announced that Digital Learning Day, an annual celebration observed on the last Thursday of February, stands as a testament to the transformative influence of technology in the realm of education. UNEA-6 sees call for Global Plastic Treaty https://www.mediaupdate.co.za/publicity/155648/unea-6-sees-call-for-global-plastic-treaty Thu, 29 Feb 2024 08:30:00 GMT Greenpeace Africa, Powershift Africa and the Fossil-Fuel Non-Proliferation Treaty Initiative have called on United Nations Environment Assembly (UNEA-6) member states to formulate and adopt a comprehensive and binding Global Plastic Treaty that addresses the entire lifecycle of plastics, from production to disposal. Heineken® unveils new bottle design https://www.mediaupdate.co.za/marketing/155646/heineken-unveils-new-bottle-design Thu, 29 Feb 2024 07:00:00 GMT Heineken<sup>&reg;</sup> beer, which has the same design in 190 countries worldwide, has announced that it will break with tradition by unveiling a bold new design for its new returnable bottle in South Africa. The change will not be made anywhere else in the world. Rogerwilco enhances digital marketing through AI-based product https://www.mediaupdate.co.za/marketing/155647/rogerwilco-enhances-digital-marketing-through-ai-based-product Wed, 28 Feb 2024 16:00:00 GMT Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck.&nbsp;