Ogilvy Cape Town MD, Luca Gallarelli, says he is thrilled by the chance to do more work across the continent especially on such a significant brand as KFC, “We have been steadily building our capabilities for global and African work and are very excited for this fantastic opportunity with a great client.’’
Ogilvy South Africa has been a partner of KFC in South Africa for almost 20 years and the Cape Town agency will now manage the brand in Namibia, Ghana, Kenya, Mozambique, Uganda, Botswana, Swaziland, Zimbabwe, Lesotho, Tanzania, Nigeria, Zambia, and Malawi.
Dewald du Plooy, marketing director of African Markets KFC, says “We have bold plans for expansion in Africa and are looking forward to taking on these challenges with Ogilvy Cape Town as our lead marketing partner.”
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