In the three weeks since 1 October, FHM readers have voted a whopping 250 000 times on FHM.co.za and via SMS for the FHM Models 2009 of their choice.

The FHM Models 2009 competition - known in previous years as FHM Homegrown Honeys - has launched this year with a slick, upmarket new look and feel. FHM Models 2009 is now South Africa"s largest new model search.

FHM Models 2009 is a campaign to find the hottest new models in FHM-world. As in previous years, the FHM team has been inundated with entries, and had a tough time selecting only the worthiest 100 up-and-coming models as FHM Models 2009 contestants. That arduous task has been completed, and it is up to FHM fans to vote for their favourite FHM Models. Simply visit www.fhm.co.za/fhm-models if you"d like to see all 100 FHM Models 2009 contestants and vote for your favourite.

For the first time this year, fans of FHM Models can download wallpapers of all 100 to their cellphones by SMSing FHMMODEL + their favourite FHM Model"s unique model number to 36975, at a cost of R5. For example, SMS "FHMMODEL 43" to 36975.

Ten FHM Models 2009 finalists will be selected in December, and showcased in the March 2009 issue of FHM, before the ultimate winner is crowned. FHM.co.za anticipates a significant increase in web traffic for October through December, during stage one of the FHM Models 2009 campaign.