Lions Entertainment is a two-day event that takes place on Wednesday, 21 June to Thursday, 22 June as part of Cannes Lions. Lions Entertainment focusses on the future of the entertainment industry, and brings together global brands and entertainment creators to explore how content is incorporated into mainstream culture through effective storytelling.

“Judging Cannes Lions has always been a career ambition of mine,” says Xenopoulos. “And Lions Entertainment is my favourite category because I am passionate about branded entertainment, and I believe that brands should strive to inject themselves into popular culture.”

The appointment as judge follows another milestone for the agency, having ranked third place in South Africa at Cannes Lions 2016 for winning campaign Gold as well as Silver and Bronze Lions.

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