Napier has spent the last 17 years honing her brand and communications experience and innovative leadership strategies in the local advertising industry.
Napier's work history includes a five-year tenure at TBWA Hunt/Lascaris where she left in 2005 to become a founding member of Ireland/Davenport. Created as a break-away boutique agency in 2005 with just three members, the power team of Napier, Philip Ireland and John Davenport went on to win clients including BMW, Investec, SA Tourism, Vodacom, Plascon, Avis, National Geographic Channels, and Fox International Channels and grew to a staff compliment of 130 over 10 years.
For the past nine months, Napier transferred to the client side as marketing director of the Apparel division of Mr Price, adding value and insight to their ongoing marketing strategies.
The Hardy Boys CEO, Dale Tomlinson, says, “It goes without saying that we are really excited that Sue Napier will be joining The Hardy Boys team. As the newly appointed MD, Sue will work with the EXEC at The Hardy Boys to strengthen both the internal and external development of our client relationships to ensure that we are responsive, relevant, and agile in meeting their demands and expectations."
He adds, "Apart from the wonderful energy, she will bring to the agency her depth of experience in leading and building top teams and overseeing some of South Africa’s leading brands. She will add substantially to the depth of guidance and leadership we can bring to our clients, in an ever more demanding business climate.”
Speaking of her new position, Napier concludes, “I am extremely proud to be joining The Hardy Boys, an agency I have long respected and admired. Dale and his team have built a truly remarkable agency. The tenure of its clients, as well as the team of incredibly talented people who work for THB, is testament to this – as is the exceptional work that the agency produces. There is culture and an energy about The Hardy Boys that is infectious and inspiring. I feel truly honoured to have been appointed to this position. I simply cannot wait to join the team and get started.”
For more information, visit www.hardyboys.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.