Archer Digital's SMS+ is already in commercial use by one of South Africa's big four banks and is currently being trialled by a multimedia company.

"SMS+ has the potential to completely replace USSD. This means over 35 million people need not pay 20 cents per 20 seconds to interact with old-style USSD menus. That's an incredible saving to local consumers who now have to contend with an economy in recession," says Ongopotse Motlhanke, chief operations officer of Archer Digital.

Archer Digital is a leading global provider of mobile engagement solutions and has been operating in South Africa since 2006, where it is an active member of the country's Wireless Application Service Providers' Association (WASPA) and Direct Marketing Association.

"Many consumers struggle with USSD and find it clumsy as a CRM (customer relationship management) messaging technology. SMS+ enables a much more personalised, and intelligent, interaction between corporations and their customers," adds Motlhanke.

While USSD's best-known application is the 'Please Call Me' service, applications beyond this product often struggle from the consumer's inability to remember lengthy USSD codes, which can run into ten digits.

SMS+ takes the conversational element of USSD and adds layers of simplicity, and functionality, while enhancing consumer-facing reliability. Instead of featuring a transient USSD menu that mobile users have seen disappear, SMS+ does not require new sessions for each new interaction by the user, and consumers can store SMS+ messages in their inboxes as useful references.

Archer Digital has created, built, and executed mobile initiatives and campaigns across the globe. The firm has developed industry practices by delivering country-specific mobile initiatives from mobile bank statements in South Africa, to personalised marketing videos in the United States.

"We expect tremendous uptake for SMS+ from organisations wanting to engage in a two-way communication with their customers that offers a degree of intelligence, while adding the zero-rated aspect for even greater client service," concludes Motlhanke.

For more information, visit www.archerdigital.co.za. Alternatively, connect with them on Facebook or on Twitter.

*Image courtesy of Archer Digital