"It’s really gratifying to find, and celebrate, excellence," says David Dickens, CEO of the DMASA. "To see brand champions, who make every customer interaction with the brand count, is one of the most rewarding elements of being a part of the Assegai Awards."

Guidelines and details for the online entry for the Assegai Awards can be found on the Assegai Awards website. Participants can download the relevant forms, fill them in, and when completed, upload them to the website. Entry fees for 2017 remain the same as 2016.

Deadline for entries is Wednesday, 30 August.

For more information, visit www.assegaiawards.co.za. Alternatively, connect with them on Facebook or on Twitter.