This will be an interactive session facilitated by Johanna McDowell (CEO of IAS), Mike Schalit (CCO of BBDO South Africa), Gau Narayan (regional director for BBDO Africa), and Selvin Govender (marketing director, Mercedes Benz South Africa). 

The Masterclass is aimed at senior marketing and advertising executives and will cover the following topics: 

  • Discussion of the agency/client relationship and the challenges presently faced;
  • Some research findings from the SCOPEN Agency Scope 2016 study;
  • A look at digital transformation at Mercedes Benz South Africa and how they are playing a leading role in driving this within Daimler Worldwide;
  • How shifts at Mercedes Benz South Africa have impacted the Net#work BBDO relationship, the way of working and advertising development process; 
  • Implications and necessary shifts in the client/agency relationship that digital transformation will bring; and
  • Q&A.

The Masterclass is set to take place on Thursday, 17 August from 10:00 to 13:00 at the Tsogo Sun Elangeni Hotel, Durban.

Tickets are priced at R150 per delegate.

For more information, or to enrol in the Masterclass, contact [email protected].

You can read more about the SCOPEN Agency Scope in our article, The preferred criteria for choosing an agency – insights from Agency Scope.