"It’s no secret that the way business is done has changed and that brands can now harness the power of digital, or get left behind," says Strauss. "With the emergence of the Internet and social media, every business has the opportunity to create their own platform to send their messages, engage with their customers, and to create massive awareness."

However, Lackey, Strauss, and von Maltitz say that executing this effectively is a completely different story – which is how 'Mindshift 2.0' and 'The Marketing Department' decided to merge to do just that – create under the new company named Cuberoo.

The company aims to help future-proof businesses by positioning and sustaining them for relevance and beyond, by helping them to decode digital, so they can harness what it’s capable of doing. Cuberoo has an understanding of web development, social media, digital, consumer psychology, business, and the integration of all these elements.

Lackey adds, "We believe social media is uniquely suited to allow brands to really connect with customers on a deeper level. To do so, we create content that speaks to the passions of your audience, so they don’t just see your message and instead want to engage."

The company's client base ranges from large companies to start-ups, and small local businesses who want to expand. 

For more information, visit www.cuberoo.com. Alternatively, connect with them on Twitter or on Instagram.