Through this achievement, the agency demonstrated that it adds value to its existing and prospect clients’ paid search adverts. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate because the ad will then attract greater visibility and prominence on the search results page. Extension formats include call buttons, location information, additional links, and additional text.

Slade Reyneke, paid search campaign manager at Sprout, says, "Ad extensions expand your existing paid search ads by providing relevant content to consumers. Plus, well-executed ad extensions can help in giving people a reason to choose your business over another."

By winning the Beanbag Bonanza, Sprout aims to ensure that each campaign across all its clients has active sitelinks, structured snippets, and callouts. Sitelinks assist in directing people to specific parts of a website, such as an end of season sale, whereas callouts and structured snippets allow additional information to be communicated. For example, the top brands within the business or free delivery notifications.

Slade adds, "Not only do ad extensions improve the user experience for consumers, they also play a big role in improving the quality score of digital ads, allowing the brand to rank higher in the ad auction with the same bid. The result is more clicks at a cheaper cost. At Sprout, we aim to keep our campaigns up to date with all of Google Adwords’ offerings so that our clients remain some of the top performing brands on paid search."

For more information, visit www.sproutperformance.com. Alternatively, connect with them on Facebook or on Twitter.