"Bionic is a platform designed to manage and automate online advertising spend. It works with companies to extract customer insights from the data they already have. At the same time, Bionic leverages Facebook’s Offline Conversions API to measure in-store transactions as they occur – tying companies’ digital ad efforts to offline shopping behaviours such as purchases and coupon usage," says the team at Facebook Marketing Partners.

Ryan Williams, group CEO for Primedia Unlimited, adds, "It’s been just over six months since Bionic entered the African market to service South Africa and our neighbouring countries and we’re already seeing fantastic results and benefits for our media agency and marketing clients. We’re very proud to be associated with a company as innovative as Bionic that seamlessly aligns offline marketing efforts with targeted online opportunities." 

"Bionic hyper targets consumers according to their online and offline purchasing behaviour by aligning with point-of-sale technology on the ground," says Williams.

Currently operating in 25 markets globally, Bionic has seen growth in recent years and sees the African landscape as a key territory for the future. With Intelligent Automation features supported by the team, Bionic has a track record globally with direct clients and agency partners.

For more information, visit www.primedia-unlimited.co.za.