The agencies Black Khaki and Ogilvy Mather Johannesburg are in joint fourth place with 34 points and Abnormal Group in the fifth position with 26 points.

"At the request of participating agencies and on the ground of its unique positioning to judge and reward marketing communication in all of South Africa’s indigenous languages (excluding English), Pendoring last year decided to create its own ranking," says Franette Kerck, Pendoring GM.

"With the Cannes Advertising Festival’s ranking as a guideline, points were awarded according to a points-based methodology to determine the overall performance of each agency, production company, tertiary institution, and advertising school," adds Klerck.

Other agencies that also feature on the 2017 Pendoring ranking of the top 20 agencies are:

  • J Walter Thompson Johannesburg (25 points),
  • 1886 (24);
  • FCB Cape Town and Y&R South African (19 each);
  • Mortimer Harvey (14);
  • The Make Beautiful Agency (13);
  • FCB Johannesburg (12);
  • Lucan (11);
  • Clearwater (10);
  • Newton’s Third;
  • Just Design and Fort (seven each); and
  • Ninety9Cents Communications with six.

Among the five top tertiary institutions and advertising schools, North West University leads with 26 points, followed by Greenside Design Center College of Design with 20, and Stellenbosch Academy of Design and Photography with 18.

Red and Yellow School of Logic and Magic Cape Town are in fourth place with nine points, followed by Vega School of Brand Leadership Johannesburg and AAA School of Advertising Cape Town with six points each.

The points were awarded on the strength of finalists (two points), Craft Certificate (four points), Gold Craft (seven points), Silver Pendoring (five points), Gold Pendoring (eight points), Umpetha/Prestige (10 points), and Public Service Award (eight points).

"The benefit of the Pendoring ranking is that it gives a clear and concise overview of the performance of all the agencies, production homes, tertiary institutions, and advertising schools in terms of the above criteria. It is also done totally independent of any other local creative ranking," Klerck concludes.

For more information, visit www.pendoring.co.za. Alternatively, connect with them on Facebook.