Chinkanda started his career over a decade ago at Unilever. He then went on to pursue the world of business through starting Dzuwa, a small agency that played in the mass market space.
Chinkanda aims to maintain and develop the growth mandate of HDI Youth Marketeers. One of the ways in which this will be done is through capitalising on media and digital trends – including AR, VR, and MR (mixed reality).
"It’s important to dominate the digital space and focus on very particular audiences as specialists in the youth space," says Chinkanda. Chinkanda says he is committed to further integrating HDI into the TBWA group, as well as entrenching the organisation’s footprint on the African continent. He adds, "Disruption is in our DNA. It’s who we are, and not just what we do."
In his tenure at HDI Youth Marketeers, Chinkanda aims to widen the youth narrative and participate in youth conversations. He says he is quite staunch in his beliefs around youth education, access to opportunities, and the role that brands can play in this space.
"Meaningful businesses are the only businesses that stand a chance in the modern day economy. Studies found that meaningful brands have outperformed the stock market by 206% over the last 10 years," he adds.
According to Chinkanda, transformation is not just about evolving the face of marketing, but also about improving and adapting the way we think. "Not only as South Africans in the local landscape but also as contributing global citizens. It’s about finding disruptive ways of maximising our outputs while remaining cognisant of the economic and political climate that we play in," he adds.
"We are very excited to have Bongani on board and look forward to taking full advantage of his experience and skill set," says Cuma Pantshwa, client service and stakeholder relationship director at HDI Youth Marketeers.
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