The PR agency will handle public relations, media partnerships, activations, integrated digital campaigns and will aim to drive the promotion of the brand across the country.

Craig Newman, Johannesburg Expo Centre CEO, says, "We are looking forward to working with this young creative agency. Their incredible ethic and agility to aggressively work under pressure resonates with our thinking in re-establishing the Rand Show as a vibrant platform that extends beyond entertainment."

The Rand Show provides a platform for exhibitors and FMCG’s to showcase the value of their products, expand their reach, and forge relationships with consumers.

"Our positioning for the Rand Show 2018 is a strategic one. We want to claim our spot as the only expo in the country with a unique proposition; from sport, lifestyle, outdoor, kids zone to entertainment, we cater for the family. Even more important is that we are the only trusted brand to bring forth over 200 000 visitors in one venue during the Easter period," adds Newman.

"We are delighted to work on yet another compelling platform that brings South Africans under one roof," says Eugene Mametse, co-director at Seven Colors Communications. "The Rand Show is a truly South African brand and we look forward to partnering with the Rand Show team who will be taking the brand to new heights."

The Rand Show will be staged at the Johannesburg Expo Centre in Nasrec from Friday, 30 March 2018 to Sunday, 8 April 2018.

For more information, visit www.7colors.co.za. Alternatively, connect with them on Facebook or on Twitter.