On the morning of Monday, 15 of January, Flying Fish took to the streets of Johannesburg with hundreds of scuba divers and #JoziDivers with what was internationally recognised as 'the bluest Monday of 2018'.

Johannesburg saw hundreds of unbranded scuba divers going about their everyday routines, in taxi ranks, bank queues, coffee shops, and the Gautrain, pulling all kinds of tricks for onlookers. The stunt was well received, as social and traditional media trended with the #JoziDivers tag.

The aim of the scuba divers in Johannesburg was a teaser to the launch of Flying Fish’s new TV commercial, where the brand aims to encourage South Africans to 'brew out' the seriousness of their everyday habits, and 'brew in some play'.

Post the #JoziDivers public stunt, which alluded to the TVC’s storyline, the commercial was launched in the evening and featured a scuba diver named Joey who is seen doing his everyday job.

Viewers then see Joey being 'saved' from his boredom by a yellow submarine called The Flying Fish. The TV commercial is currently on high rotation on various TV channels across South Africa.



For more information, visit www.addsomeflavour.co.za. You can also follow Flying Fish on Facebook, Twitter or on Instagram.