Koo Govender, CEO for Dentsu Aegis Network South Africa, says, "I am really looking forward to the collaboration with FoxP2. There was definitely a gap in our market product offering for creative and design services."
"FoxP2 not only fills this gap with their award-winning creativity and accolades, but there is a magical chemistry amongst our teams. There are many synergies on how we could acquire and add value to more clients as a team. Together we will make huge strides in the industry," Govender adds.
Govender says, "Both the DAN and the FoxP2 leadership is committed to Black Economic Empowerment in South Africa. From a structural point of view, it made more sense to have one Black Economic Empowerment ownership structure within the Dentsu Aegis Network South African group of companies, instead of having multiple different vehicles that all have the same purpose. We have, therefore, created one overarching Black Empowerment trust, of which beneficiaries are selected from the entire DAN group including all its entities, which will include key black employees from FoxP2."
Dawn Rowlands, CEO for Dentsu Aegis Network sub-Saharan Africa, says, "Dentsu Aegis Network SSA is gaining momentum rapidly in the region, and our clients are looking to us for holistic services in many markets."
"Creative services only represent 15% of our revenue, currently making this environment an ideal space to grow our business," Rowlands adds. "It helps us set a high level of standard across the region and will help accelerate capability regionally. We expect high levels of collaboration across our local agency partners to deliver highly relevant work locally.”
For more information, visit www.foxp2.com or www.dentsuaegisnetwork.com.