Consumer attention is scarce, and a first impression can be the difference between being engaged with or ignored. In an ocean of online videos and photos, there simply isn’t room for mediocrity. Brands must use every media form to break through the ordinary and expected.
Consumers buy with their eyes and are led by how brands make them feel. Captivating videos and professional photos cue quality and credibility.
Research shows consumers are 64% more likely to purchase if they’ve seen a product video.
Videos are pure engagement power
Video is the most powerful engager in a brand’s arsenal. It ignites emotions, builds trust, and doubles exposure time. Videos can easily explain complex concepts and are increasingly preferred over reading. Sharing product videos and how-to tutorials on social media will increase reach and support the sales process.
The G&G studio consists of a first-rate camera and lighting equipment and post-production facilities. G&G offers everything from brand narratives and animations to corporate videos. The team manages the full production spectrum from concept and scripting to directing, cinematography, and post-production.
Images should demand a double-take
Photography is a strong sales driver and there is research to prove it. Sites with striking imagery
receive 94% more views than those without. High-quality photography not only stops consumers in their tracks, it portrays a brand’s image, professionalism, credibility, and individuality.
G&G is passionate about creating images that not only meet but surpasses its client’s brief. Its state-of-the-art photographic equipment and experienced in-house photographers offer high-quality lifestyle, product, portrait, and social photography that best represent the brand. The team is also proficient in post-production editing and re-touching.
For more information, visit
www.gullanandgullan.com. You can also follow G&G on
Facebook,
Twitter or on
Instagram.