“Our central aim will be to celebrate diversity and to communicate the benefits and expressive power of communicating with consumers in their own language,” says Eben Keun, chief brand architect at Breinstorm.
One of the first moves from Breinstorm has been to appoint Avatar as creative partners with Veli Ngubane (CCO) and Grant Sithole (ECD) shaping a new narrative.
Since 2016, this uniquely South African award show, which used to champion the best in creative Afrikaans advertising and media, has broadened its scope to celebrate creativity in all vernacular South African languages – a position it seeks to actively promote and expand to become the premier showcase for uniquely South African creativity.
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