This is the ninth consecutive year that South Africa’s youth have voted for Engen.

According to Engen, with youth development playing a central role in its social investment, and sponsorship initiatives, it remains dedicated to positively engaging and contributing to the future self-sustainability of young South Africans.

This is done through the Engen maths and science schools, Engen 'KlevaKidz Paraffin Safety', and the Engen 'Knockout Challenge' youth soccer development initiative.

Seelan Naidoo, Engen general manager: retail, says the results of Sunday Times Generation Next validates Engen’s presence, investments and marketing focus.

"We are honoured to once again receive this award and want to thank our young customers for choosing us as the ‘Coolest Petroleum Brand’. While it is evident that we are staying current in today’s market, we remain humbled by the award," adds Naidoo. 

"Engen is very excited to see our network flourishing. Convenience and customer service remain key determinants of success in our industry. Last year we opened 10 new service stations, and we are planning another aggressive new site programme in 2018," Naidoo says.

"Staying relevant is a priority, and we continue to focus on consistently reinvigorating the brand and investing much effort into remaining an attractive stopover for youth. As a brand, it is important for Engen to move into exciting, innovative spaces where we can engage customers and interact with them," adds Naidoo. 

Engen says it will continue to focus on the rollout of signature convenience offerings across its network, including fast food and restaurant partnerships, Wi-Fi, alternate payment partnerships and a range of other innovations.

"In developing our next generation fuel, we commissioned research into the South African fuels market to ascertain what really matters to our petrol customers," says Naidoo.

Reformulated Engen Primax Unleaded aims to provide motorists with technology that cleans the engine, enhances fuel combustion and improves drivability.

"All these features contribute towards providing superior performance and fuel economy compared to previous formulations," Naidoo concludes.

The Sunday Times Generation Next Awards is a leading annual youth brand preference and consumer behaviour survey. It tracks consumer behaviour and preferences of South Africans aged eight to 23.

For more information, visit www.engen.co.za.