The MasterClass aims to mark the first Women in Marketing global hub on the African continent. Globally, 3% of creative directors are female and, of the top 50 most influential CMOs, 18 are women.
The impact that under-representation of senior female executives has on the portrayal of women in the media, and the effects on society and culture, will be discussed by the senior female executives in the region’s marketing and advertising industries.
Here's what's on the agenda:
- The role that advertising and marketing industries must play in addressing gender equality
- Which areas of the sector can effect the most change
The target audience of the MasterClass comprises:
- senior managers
- directors
- CMOs/CCOs
- senior creatives, and
- brand/marketing/content managers and directors.
For more information, visit
www.loeries.com. You can also follow the
Loeries on
Facebook,
Twitter on or
Instagram.