Almost 12 000 Absa customers have registered for ChatBanking on WhatsApp since its launch phase, which kicked off in July. The campaign aims to increase that number significantly.
"Our aspiration is to be an entrepreneurial, digitally-led African banking group that makes a real and lasting contribution to the financial well-being of our customers and the societies where we operate," says Arrie Rautenbach, chief executive of Absa retail and business banking.
"We are passionate about innovation, and we are immensely proud to offer this innovative platform that will forever change the way our customers do banking. That’s what we call 'Africanacity'," adds Rautenbach.
FCB Joburg executive creative director Gareth Paul says, "People will be able to do their banking without ever having to leave their favourite messenger app. That’s Africanacity in action."
"We demonstrate this in Absa’s new TVC by showing our hero – Themba – going about his life and effortlessly popping into the WhatsApp ChatBanking window. He mingles with friends, makes plans, saves the day and maybe even his relationship, all by using ChatBanking," adds Paul.
The TVC was devised by the creative team of Bonolo Modise, Welcome Moyo and Brett Noble and was led by Gareth Paul. The campaign includes television, radio, digital including third-party banners, out of home and social media.
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