The two-day conference and exhibition will focus on real-world applications of AI in a business context, including machine learning, deep learning, Robotic Process Automation, Natural Language Processing, imaging processing, Internet of Things, data analytics, ethics, home and business devices, voice interfaces, cloud platform components and APIs.
Reddy’s presentation will share insights and trends on 'How Artificial Intelligence is shaping the future of the advertising and marketing landscape'.
Reddy says that there have been some essential shifts in the digital marketing and advertising world; the flood of fake news and click-baiting content have proliferated social media networks and the emergence of ad-blockers have made it increasingly difficult for advertisers to reach and communicate with relevance to desired audiences.
"While this poses some substantial challenges, the advertising industry has a plethora of data available to attempt to solve them. Consumers are becoming equally aware of the data they are parting with and want to be communicated to in this new world of 'perpetual context'," adds Reddy.
"Machine learning has been used for a while in the industry," Reddy says. "And the majority of its efforts focused on automated bidding platforms and audience insights exercises."
"Now, the new age marketer is employing deep learning methodologies to ensure contextual content and hyper-relevance is ensured. From propagating topics of interest to actual creation of content, machine learning is rapidly being adopted by most mature marketing agencies," Reddy concludes.
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Machine learning makes location data an even more powerful – and more helpful – resource for consumers and businesses. Learn more in our article, How machine learning is improving location-based services.