M&C Saatchi Abel bags 14 Loerie Awards

Nando’s garnered a Grand Prix, four Golds and a Silver. Silver and Bronze accolades additionally went to Takealot, Mr Delivery, Windhoek Beer, the Zeitz Museum of Contemporary Art Africa, ZANG Caffeinated Chocolate and the Domestic Animal Rescue Group.

"Our success at Loeries 2018 was due to our obsession to create beautifully simple solutions for an increasingly complex world," says Neo Mashigo, chief creative officer of the M&C Saatchi Group.

"Thanks to our brave clients for sharing this vision and challenging us to produce work that creates meaningful change in the marketplace," adds Mashigo.

"It’s really rewarding to the 165 people at M&C Saatchi Abel when meaningful work is given the kind of acknowledgment it received at the Loeries," Mashigo says.

The full list of M&C Saatchi Abel awards at the Loeries 2018

• Nando’s ‘Right My Name’ campaign – Print Communication: Tactical use of Newspaper

• Nando’s ‘Right My Name’ campaign – Media Innovation: Single Medium Element
• Nando’s ‘Right My Name’ campaign – PR & Media Communication
• Nando’s ‘Right My Name’ campaign – Communication Design: Mixed-Media Campaign
• Nando’s ‘Right My Name’ campaign – Print Communication: Tactical use of Newspaper

• Nando’s ‘Right My Name’ campaign – Digital & Interactive Communication: Digital Integrated Campaign
• Windhoek ‘Perfect time, perfect beer’ – ‘Slay queen Makoti’, ‘Woodchuck’, ’Mazenkeng’ - Radio & Audio: Radio Station Commercials
• Zang ‘K.O. Fatigo’ – Film: Branded Content Video
• Mr Delivery ‘Anything you feel like’ – Communication Design: Logos

• Takealot ‘Make winter great again’ – Radio & Audio: Radio Station Commercials
• DARG ’Test run a dog’ – Live Communications: Ambient
• Zeitz MOCAA Identity Programme – Communication Design: Identity Programmes
• M&C Saatchi Abel – Communication Design: Direct & Promotional Mail

• Takealot ‘Make winter great again – ‘Yo momma’s door’, ‘Nice crowd’, ‘Bing!’ – Radio & Audio: Radio Station Commercials