The campaign aims to provide users with engaging mobile scratch cards, which will allow them the chance to win instant prizes like coupons, digital vouchers, mobile airtime, mobile data and mystery discounts from brands and retailers.
Available in the BBM Discover menu via the Scratch2Win icon, users are required to register their profile the first time they access the service, upon which they can view the list of active mobile scratch card campaigns.
Each campaign requires the user to answer a short survey or poll, which then generates a unique mobile scratch card revealing instant rewards and prizes.
Airtime and data prizes are topped up instantly to users’ mobile accounts, while digital coupons and vouchers are stored in prize wallets for redemption at participating brands and retailers.
In addition to instant prizes, users can also win entries into the grand prize draw, where one user will win a shopping voucher worth R5 000.
According to BBM Messenger, 'Scratch2Win' is a simple on-brand engagement mechanic that provides instant user gratification and can be used as an extensive marketing tool while building a brand audience.
The ‘Scratch2Win’ campaign will end on Wednesday, 10 October. Individuals can download BBM via Google Play or the App Store to participate.
For more information, visit www.bbm.com. You can also follow BBM Messenger on Facebook or on Twitter.