The AMASA Awards recognises and celebrates media planning, innovation and creative media excellence from agencies around South Africa.
"The Roger Garlick Award is the pinnacle of our accolades and is awarded annually to the overall Campaign of the Year," says Wayne Bishop, chairperson of AMASA.
"We’re thrilled that Kaya FM has come on-board to sponsor this award that showcases the best in media creativity, innovation and execution," Bishop adds.
According to AMASA, judges look for entries that are based on sound insights, underpinned by great ideas and followed through with a perfectly executed strategy, all the while showing outstanding and measurable results.
Brenda Modibane, marketing and business development manager at Kaya FM, adds, "As a brand, Kaya FM is constantly looking to innovate within the business for our audiences and clients across our platforms."
"Our sponsorship of the Roger Garlick Grand Prix Award allows us to celebrate like-minded individuals and teams that push boundaries. We’re proud to continue this partnership for a third year," Modibane says.
The 2018 AMASA Awards has added Agency of the Year to its list of categories. The winning agency will be determined through a combination of points for shortlists and Gold Awards as well as a senior panel of experts, who evaluate the top scoring agencies.
"We would like to thank all of our sponsors, and especially the media agencies that have taken the time to enter. Judging by the initial scanning of the entries, marketers are in superb hands," concludes Bishop. "We look forward to seeing all of our media industry colleagues at the awards on Wednesday, 10 October."
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