"We extend massive congratulations to the team at Playmakers who impressed the judges with their '#CokeScoreChallenge'," says AMASA chairperson Wayne Bishop.

"The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms," Bishop adds.

"As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers was also crowned Agency of the Year," says Bishop. 

The winners of the 2018 AMASA Awards can be found below.

Ignition Awards (students)
  • Departments of Strategic Communication & Graphic Design, University of Johannesburg – 'Lion Matches' – Gold
  • Departments of Strategic Communication & Graphic Design, University of Johannesburg – 'Ama Kip Kip' – Highly Commended
Best Branded Content Campaign
  • Ogilvy–  Huggies 'The World's First Baby Marathon' – Gold
  • OMD – Standard Bank 'Your Next Million' – Highly Commended
Best Contribution by a Media Owner
  • Tiso Blackstar – Nando's '#Rightmyname' – Gold
  • Mediamark –  Foshini 'Sebenza Girl' – Highly Commended
Best Experiential/Event
  • Ogilvy – Carling Black Label '#NoExcuse' – Gold
  • Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons – Highly Commended
Best Integrated: Financial
  • Vizeum & King James/NMP Sanlam '2 Minute Shower Song' – Gold
  • OMD – Standard Bank 'Joy of Jazz' – Highly Commended
Best Integrated: FMCG
  • Ogilvy – Carling Black Label 'No Excuses' – Gold
  • Dentsu Aegis Network, Loxyion Conexyion & Greater Than, Russian Bear Vodka – '#IAMNEXT' – Highly Commended
Best Integrated: Media
  • Retroviral, JCDecaux & Afrokaans – M-Net 'Survivor' billboard – Gold
Best Integrated: Retail
  • The MediaShop – Nando's '#RightMyName' – Gold
Best Integrated: Other consumer goods
  • Levergy – New Balance '#BeProteas' – Highly Commended
Best Integrated: B2B
  • Demographica –  Nedbank 'Seat At the Table' – Highly Commended
Best Online
  • Ogilvy – Huggies 'Kids Marathon Campaign' – Gold
  • The MediaShop – Cell C 'Skip to the Best Bits' – Gold
Best Social Media
  • Brand Truth – FNB 'Budget Speech' – Highly Commended
  • Levergy – New Balance '#BeProteas' – Highly Commended
Best Pro Bono/Cause Related
  • AdReach – Heartlines 'Beyond the River' – Highly Commended
Best Sponsorship
  • Playmakers – '#CokeScoreChallenge' – Gold
  • Levergy – New Balance '#BeProteas' – Highly Commended
Best Trade Marketing
  • Mediamark – Black Friday '#WTBF' – Gold
Best Use of a Small Budget
  • MediaCom & Arc Interactive – Royco 'Let's Eat with Siphokazi' – Gold
Best Use of Mobile
  • TMI – A Havaianas Summer – Highly Commended
Best Use of Technology
  • AdColony South Africa & Red Star – Heineken South Africa 'UEFA Champions League' – Gold
Best Tactical Use of Media
  • The MediaShop – Cell C 'Skip to the Best Bits' – Gold
  • Red Star – Soweto 'Gold Launch' – Gold
  • MediaCom & Arc Interactive – Royco 'Let's Eat with Siphokazi' – Highly Commended
AMASA extends its thanks to the all the awards contributors, the committee, judges and sponsors who made the awards happen.

The 2018 sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.

For more information, visit www.amasa.org.za. You can also follow the AMASA Awards on Facebook or on Twitter.