The new service is available to CMO Council Premium Members as part of its enhanced membership. General access to the Insight Center is available for an annual subscription of $99 USD per year.
Curated by the editorial team at the CMO Council, the new Insight Center houses over 1 100 individual marketing facts and statistics; 300+ of the latest senior executive appointments across marketing; a comprehensive global calendar of industry events, experience and branding; and hundreds of charts, graphs and infographics from a range of marketing research sources.
"Since founding the CMO Council, our mission and mandate has been to equip the chief marketing officer with the peer-based knowledge and authority leadership to advance and evolve the role both personally and across the industry," says Donovan Neale-May, executive director and founder of the CMO Council.
"This translates into thousands of data points aggregated from around the world, amounting to hundreds of thousands of editorial team hours to collect and curate. Now, we have made all of our research and fact-finding exploration available to marketing professionals, investors, academics and students in all countries worldwide," adds Neale-May.
"We purposefully identified a price point for this subscription to allow everyone from a student to a senior leader to have access to this information hub," says Neale-May.
Premium Members of the CMO Council will gain free access to the Insight Center as part of their advanced membership. The CMO Council has also entered into partnership agreements with global associations and networks whose members will receive discounts to subscriptions.
For more information, visit www.cmocouncil.org. You can also follow the CMO Council on Twitter.