The new campaign aims to takes a new approach to the Cannes Lions
-winning 'This Girl Can' with its 'Fit Got Real' concept, which shows women of different ages and ethnicities doing exercise their own way.
"Whether women are being active by running around the park, pushing their child in a pram, hula-hooping at home, jumping into the sea, trampolining with friends or teaching themselves how to swim using YouTube, the message of 'This Girl Can' is that all exercise counts
," says the team at FCB Inferno.
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