In 2018, Johnson partnered with Monalisa Sibongile Zwambila at Riverbed on aware.org’s 'Re-Think' drive-through bar campaign, which exceeded expectations and targets while shaping social impact. According to Riverbed, the campaign is a testament to its new-found commitment to creating brand experiences that people want to spend time with.

Johnson says she is set on leading the creative team to deliver more big ideas that create big impact. "Riverbed is already home to talented people from diverse disciplines."

"The agency environment is loose, free and fluid, and there’s already an established culture of brainstorming and idea-sharing, which helps to spark powerful ideas and fast-track the turnaround times," says Johnson.

She adds, "The boundaries between brand communication channels are fast dissolving, opening up more opportunities that were previously considered in the more traditional spaces. In a world where consumers are demanding more purpose-led, authentic brands, our mix of skills presents a fresh perspective. I’m especially excited about grooming the younger creatives to focus on powerful ideas in a fragmented and ever-changing industry."

Johnson worked as a copywriter after achieving her bachelor’s degree from Rhodes University, majoring in literature and law. Throughout her career, she has worked on renowned brands, including KFC, Coca-cola, Huggies, Cadbury, Unilever, SAB, Audi, Opel, Investec, Nedbank, Exclusive Books, Nando's and Vodacom.

She headed up creative on the Vodacom account between 2013 and 2015, which led to unprecedented results in those years. Her work became the network benchmark and was replicated in other markets. She has also judged at Cannes and serves on the Creative Circle EXCO.

Zwambila concludes, "Against the back of recent agency successes, Riverbed is ideally positioned for a sharp growth trajectory. And having Bridget steer the creative course inline with our aspirations is stirring up all kinds of excitement and curiosity within the agency and among our clients. Bridget is incredibly talented and a truly likable character, and we are really thrilled to have her onboard."

For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook or on Twitter.