media update’s Jenna Cook shares the influence that gamification can have on marketing.

Gamification might just be the best way for your brand to get ahead of the marketing game. According to John-Paul Burke, manager at Gameloft United Kingdom, “Gaming is becoming increasingly important in the marketing mix. It will start to be seen in the context of entertainment – all entertainment is play, whether it’s gaming or the more traditional forms of marketing, like TV, film and toys.”

But first thing's first: what is gamification? Gamification happens when you take gaming mechanisms and apply them to non-gaming activities.

A simple example of this is if you were to create a branded mall activation where consumers would need to wear virtual reality headsets, be placed within a virtual world and play ski-ball in order to win a prize.

Now to explore the five reasons why gamification should be a tool in your marketing arsenal:

Have you ever tried gamification in one of your campaigns? Great! We want to know how it worked for you. Let us know in the comments section below.

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Using gamification as part of your strategy can set you on your way to becoming an exceptional marketer. Check out these 10 things that exceptional marketers do.