Conversion Science is a search engine marketing and analytics agency focussed on running optimised performance campaigns. The agency specialises in return-on-investment marketing, which is done via Google AdWords, Facebook advertising, YouTube advertising, Conversion Optimisation, Paid Media Strategy, Google Analytics and Training and Consulting.

Google Analytics 360 partners provide data strategy, data collection, testing, reporting, and dashboard services for websites and mobile apps. According to Conversion Science, partners are vetted by Google and meet rigorous standards so that their clients can trust that they are working with a company who know Google solutions and can provide the expertise they are looking for.

Conversion Science is led by Ariel Sumeruk, an SEM veteran with a PHD in theoretical physics, who has an understanding of how to utilise the machine learning tools such as automated bidding for clients to ensure peak performance of their campaigns.

"At Conversion Science, we use data and strategic insight to continually analyse and adjust campaigns to achieve results and maximise ROAS. We are excited to get access to features that are unique to Analytics 360, as well as access to behind the scenes technical information, which will help us provide even better service to our Google analytics clients," adds Sumeruk.

For more information, visit www.conversionscience.co.za. You can also follow Conversion Science on Facebook.