The invitation-only event will be held at the Renaissance hotel in Times Square, New York on Monday, 14 October. It is the first joint event held by the three associations and follows FEPE’s successful congress in Dubai in May, where it was announced that ‘FEPE’ was to be rebranded as the ‘World Out Of Home Organization’.

WOO president Tom Goddard will be announcing further details of the next WOO Congress, which is to be held in Toronto from Wednesday, 3 June to Friday, 5 June 2020. Additionally, he will be updating on other activities on WOO’s agenda.

Two elements of the WOO Congress are the associations meeting (in which WOO invites the heads of national out-of-home associations around the world to a summit meeting), as well as a new global research panel, chaired by Geopath president Kym Frank.

Frank will update the guests on Geopath’s activities, and the OAAA will use this opportunity to introduce the new OAAA president and CEO, Anna Bager, to the industry, in succession to Nancy Fletcher.

"We believe that closer collaboration between all associations is crucial to the future growth of the industry," says Goddard. "We welcome this opportunity to partner with our close friends in the United States to help forge closer ties between the US and the global WOO membership."

"We also look forward to welcoming Anna, the new OAAA President and CEO, and to working with the OAAA to build an even brighter future for out of home," Goddard concludes.

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